Posts tagged #licensing music for film

3 Tips for Running Your Creative Project Like a Boss

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Imagine managing a project and never running into snags or roadblocks — everyone takes ownership of their roles and every process runs smoothly all the way up to the finish line. Such a world exists! Teaming up with our friends at Wipster, we’re bringing you three important tips for streamlining communication and collaboration.

Just like how we know how to support our clients find music for videos, our friends at Wipster know a thing or two about getting everyone on the same page. Here are their three tips for working with clients on video and creative projects.


Every filmmaker strives to make their videos both creative and unique while also fulfilling the business goals of their client. The balance, however, between creativity and goals can be a fine line to walk when there are many cooks in the kitchen. So what are the best ways to set up your video for the ultimate success without losing your creative touch?

Let’s dive into the three ways to best manage your communication with your clients so everyone is happy!

The Creative Brief and Pitch Deck

When your client comes to you with a project idea, it’s best to work with a representative from  your client’s organization to draft a creative brief. A creative brief should include these three core components: the target audience, call-to-action, an overview of the video’s goals and objectives, and the production schedule or any hard deadlines.

The creative brief then becomes the backbone of the project and the starting point from which you can make your pitch deck.  

A compelling pitch deck should include the following:

  • An intriguing tagline the summarize the video (this is also known as a log line)

  • The Technical Style: How will the video be made? In what style? Animation? Live Action?

  • Voiceover Script (if any)

  • Reference and/or Inspiration videos and music

  • And mood images

Pro Tip: Include musical links or samples in your brief as well! Music is such a key component for the mood of your project and it will help your client understand the tone of the video.

Once the client approves the pitch deck, then formalize the agreement.

Formalize the Agreement

If you’re a freelance or agency, I’d highly recommend creating an agreement template that includes the production fee, deadline, and has your creative brief and pitch deck attached to it.  

Before the agreement is signed, it’s important to make sure all stakeholders approve the brief and the pitch deck. This means asking your client, “who is the person at the top of your organization that must approve the video before it goes out?” Make sure their bosses’ boss is involved so that way there are no surprises when the final edited video reaches their desk for approval.

Of course, as production carries on things might shift or change slightly in the production. That’s the nature of production! But at least you can use the agreement as leverage to go back to hold both yourself and the client accountable.
In your agreement you can list out the number of feedback cycles included in the cost production. Typically two rounds of edits is the norm unless there are any outstanding typos.

Then send it out for signature!

Use Wipster for Review and Approval

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Once your video is ready for review, there are a lot of ways to share with your team for feedback. If ever in the face of a tight deadline or pesky varying timezones, getting quick revision notes can seem challenging. But the workflow can keep flowing even in the collaborative process when using Wipster to send your video for feedback.

The creative feedback and collaboration features of Wipster allow your client to leave secure and private notes directly on the video, rather than feedback via an email chain which usually consists of a list of time-coded comments.  

From Wipster, you will get notified when your client has viewed and finished commenting on the video, making the process seamless. And all feedback will be time-coded and nicely fit into one place.

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Pro Tip: Before you send your client a Wipster link to review remember to inform them what Wipster is — so they understand what the tool is for. Remember, no surprises!

You can also send your client this list on how to give constructive feedback. More communication is better than none! Keeping everyone on the same page will not only ensure that your project succeeds, but also make your video client happy.

Once the video is approved, Wipster can also be the file delivery method. You can enable the client to download the original and approved video file.

The Wipster team is constantly working to improve feedback loops. If you’re interested in trying it out, sign up for a 14-day free trial. Happy video making!

Sound of Surreal — a Look into Pure Bathing Culture's Latest Record

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Night Pass is Pure Bathing Culture’s third and highly anticipated album. Vocalist Sarah Versprille and multi-instrumentalist Daniel Hindman mark their resplendent return with a body of work exemplifying free-floating, energetic renewal. Night Pass’ lyrical skeleton wouldn’t be complete without the menagerie of earthy and astral imagery; the album is surreal romanticism at its finest — from flora, ocean to land, and ornamental crystals, Pure Bathing Culture portrays wandering prose that’s tender and meditative without sacrifice to being electrifyingly rhythmic.

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The album’s overarching message aligns with persevering and championing love of all varying degrees — whether this be toward one another, one’s work, or an introspective gratitude and self-care. This palpable energy comes from the duo’s approach to their creative work, Hindman embracing his instruments as companions. He explains, “I don’t plan, I just think of each part as a different person. I'll name them, think of the clothes they're wearing, where they're from... this helps me feel like we’re creating our own world.”

In between their second album, Pray for Rain and the upcoming release of Night Pass, the indie pop duo embarked on an array of tours with Death Cab For Cutie, Chvrches, Lucius and The Shins. This soon led them to team up with producer Tucker Martine (My Morning Jacket, REM, Spoon) for the creation of this record. Bold collaborators within the realm of indie music, Pure Bathing Culture resiliently upholds their defining musical traits and DNA: alluring synthy guitar pop framing Versprille’s dynamic voice which radiates earnest depth and strength — the album is telling of just what Pure Bathing Culture represents, affirmation of how deep their waters run.

Night Pass is a mesmerizing voyage from start to finish — rooted in a patient, nurturing kind of devotion (“Devotion”) and through facing doubts, burgeoning out of resiliency (“Joyous Lake”). Finally, the sun sets on ultimate transcendence, celebrating one’s ability to overcome when accepting life’s new offerings, whether positive, negative and everything in-between.

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Pure Bathing Culture’s weighty symbolism and conceptualization feeds into the meditative quest of Night Pass; at closing with “Violet A Voyager,” everything suddenly feels transcendent and lighter. Melodically cohesive, the music’s arcs and rhythmic qualities are like a tide rolling up and retreating in perfectly timed succession — it’s entrancing to fixate and relish one’s attention on. “Black Starling” embodies this very essence, steady synth-pop with reverbing moments, Versprille’s guiding voice echoing in and out.

Whether diving into the subtextual layers of Night Pass or swaying back and forth between its sterling pop rock riffs, this record beams of good vibes and expressions. Vacillating between the album’s dreamy nature and its deeply observant undertones, Pure Bathing Culture cultivates a musical experience that feels uniquely personal. There’s an element of empowering discovery that feels open and welcoming — in passing, it’s encouragement to look closer at what we hold onto, and what we let go.  

“Pure Bathing Culture make their triumphant return and continue to elegantly carry the Fleetwood Mac torch... glorious.”
— Gorilla Vs. Bear