Posts tagged #Ads

Create Your Own Music Adventure

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Sometimes choosing which creative route a project needs musically can seem endless — questions like does this audio need some sound design work to how can I get this song to heighten specific moments are all important to consider. Because if your music isn’t working to enhance visuals, it’s probably distracting or worse, losing the audience’s attention.

It’s time to get creative and reach out to Marmoset’s music team; we’re always down to help find the right music for even the most challenging of projects. Whether it’s scouring the Marmoset artist roster or creating an original score in-house, the possibilities are endless. Which is why we’re inviting you to come along on the Marmoset music adventure.

Weave through a slew of creative decisions as you face a tight deadline on your upcoming project. If you run into a dead-end, just try again! See you on the other side.

Create Your Own Adventure is best played on a desktop or laptop device


You’re the last one in the office working on a project that your boss just handed off to you. It’s a big one and you’re searching for a song that will help tie everything together. You’re on the Marmoset search page and start applying filters but you’re getting stuck. You…

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Illustrations by Kale Chesney — depicted above: Stevie and Rick, beloved Marmoset dogs

How To Connect With Your Audience: An interview with filmmaker, Rusty Grim

Field Notes Interview #63: Rusty Grim, Filmmaker

When it comes to sharing your work, there can long path between your intention and how it's received.  Our interview with Filmmaker, Rusty Grim helps draw a map.

Grim is part of a rad campaign and creative agency, Owen Jones & Partners, based in both Portland and Hood River, Oregon. His films present compelling stories of the human experience in different contexts. His ability to draw you into a completely new experience and leave you with a visceral emotional impact is an art. By pairing compelling imagery with the perfect soundtrack, each film gives a lasting impression to all who bear witness.

We caught up with Rusty and talked about his experience using sight and sound to connect with his intended audiences.


M: Who are you and what do you do in the world?

RG: Owen Jones & Partners is a brand and campaign creative agency with offices in Portland and Hood River, Oregon.

M: Why film? What compelled you to be a filmmaker?

RG: Our branding and campaign work always begins with language and story. We decided a few years ago that not only is film one of the best ways to express narrative – it was a natural extension of the work we already doing for brands.

M: What's the most rewarding and frustrating part about being a filmmaker?

RG: Like everything we create, we love it most when we get reactions to our films that align with our intentions for the work. We are as happy when people well-up with tears as we are when they see something that gets them stoked. Of course, there are tons of variables in filmmaking that need to add up to pulling that off. You can’t control them all, and that can be really frustrating.

M: How do you feel music has a role in film?

RG: Sight and sound are the only two senses we currently have access to when we use film for stories. Sound is every bit as important as picture. When we think of music for film we start by searching for a piece that aligns with the sonic tone we believe adds to the feel of the picture, subject matter, and, of course, narrative. In some cases, a certain song can be the dominant sound that drives the story, and in others it’s more like the spice that builds the right flavor. And sometimes it’s everything.

M: How do you feel music is misused in film?

RG: Anytime music is used as a crutch, or a cliché, it’s a bummer. In 2000, Nissan used Baba O’Riley for a Pathfinder ad and it sucked. The previous year (1999) Spike Lee used the same song in “Summer of Sam” and it worked. That isn’t just commentary on using popular music in ads – it’s wanting all filmmakers to use music well.

M: What do you hope your audience will take away when they watch your films?

RG: Whether you start a film project with a specific communication intent – or you reveal, through the filmmaking process, something that you believe should be communicated – you always want your work to be transportive enough to get people there.

M: What's the most recent album you've listened to?

RG: It’s a tie between “Live at the Music Hall” by Phosphorescent and “The River” by Bruce Springsteen. Listened to both yesterday. Today, it’s Brother Ali.

M: How do you know when you're finished with a project?

RG: When the deadline arrives. You can really never be done.

M: What makes a good story?

RG: Truth, depth, context. Timing, curiosity, and magic-hour light.

M: What's coming up on the horizon in your life?

RG: We are currently working on a bunch of brand evolution projects for various clients. We are also currently engaged with The Nature Conservancy, helping to develop their 2016 fundraising campaign. And we really hope film is a part of that.

 
 

Demystifying Music Licensing for Blue Collar Musicians

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In this modern landscape of the music industry, the role of music licensing has become one of the most important avenues of income for blue collar, working musicians.

On Wednesday, July 9, Marmoset will bring together a group of talented and experienced creatives to have an open conversation and help break down and demystify the fog and complexities of music licensing and what it means for you, the working artist.

We're ditching industry jargon and insider talk for an honest, transparent conversation. We'll break down the process and decision making that goes into licensing your music to film. We'll show some examples, take you through the process and help explain why decisions are made, what music works best, and the nuances behind the scenes. 

The discussion is taking place at our Headquarters - 2105 SE 7th Avenue, Portland OR 97214. Doors are at 5:30.

The event is currently filled and we're no longer accepting RSVP's. Please check back in or sign up for our newsletter to find out about our upcoming events. Thanks so much.

 

Let's meet the speakers...

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Ron Lewis is a Music Supervisor at Marmoset who's worked on a ton of independent films, commercials and ads. He's also experienced time in the field as a touring and recording musician with the likes of The Shins, Fruit Bats and Grand Archives.

 

 

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Joe Simon is an acclaimed Austin-based filmmaker who's traveled the world, capturing stories with his striking documentaries. Winning multiple Telly Awards and a place on Event DV's Top 25 list, he's become one the most innovative voices in the industry today.

 

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Johnny Clay is a composer whom has built up a incredible resume of scoring for ads, film and reality TV, leading him to been able to quit his day job and pursue a full time career in music.  He's a wonderful case study of a Pacific Northwest blue collar musician success.

 

 

 

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Leading the event is our fearless leader, Marmoset Co-Founder Ryan Wines, bringing a wealth of working knowledge in the music licensing industry as a label owner, band manager and creative director.  Ryan co-pilots Marmoset’s creative teams, overseeing all music licensing and original music projects. He also recently gave a TED Talk on fostering creative culture and creativity