Evoke's Creative Campaign on Why Equality Can't Wait

using-music-in-videos-songs-evoke-youtube-music-soundtrack-licensing-music-customization.png

What does true gender equality look like on a global scale? It’s a topic that stretches across a large terrain such as political representation, harmony in the workplace, healthcare, fundamental human rights and sometimes simply existing. But apart from what equality represents, reaching it will take 208 years to achieve.

It’s a confronting and eye-opening statistic dished by the World Economic Forum, uncomfortable to sit with, to simmer in and actually understand the significance of such a timeline. Naturally it’s caught the attention of many people, including Melinda Gates whose foundation Evoke stepped in to bring the issue into the spotlight.

Incorporating the hashtag, #EqualityCantWait their latest campaign not only address the timeline on equality, it produces hope and entices action. It’s not just to alarm or be affronted, it’s to act now to achieve gender equality within our lifetimes.

Evoke’s “Equality Can’t Wait, No Joke” video features well-known comedians, actors and actresses as they put on their games faces, addressing the bleak statistic through quick witty jabs. They’re pros as they navigate the topic with satirical ire, intentional poking at the absurdity of the whole situation.

The not-so humorous video required music that wouldn’t diminish the seriousness of the topic while enhancing the snappy delivery lines. “Rhythm Mischief” by Cold Storage Percussion Unit fit the bill, the song customized even further to hit the right moments while maintaining the steady pace.

We’re proud to stand side by side with Evoke, to partake and contribute through our music services. And to strive toward reaching equality within our lifetimes.


Learn more here about Bill and Melinda Gates’ foundation Evoke and learn more how you can be part of the change.