The Art of Getting Paid Through Sync Licensing


Finding music for licensing isn’t something that occurs in a vacuum. The search, the process and results greatly impact those working behind the scenes to generate the art itself — the musicians.

In an industry of supporting artists to garner another revenue stream through commercial music, sync licensing ensures artists get paid for their work whenever their songs are put to use. That’s right, when a song plays over an ad campaign or in the background of a movie, a sync license is what grants someone the music rights for that film.

At Marmoset, there’s intentionality that goes into ensuring our artists’ music go from being catalogued on our roster to being placed to picture. Because securing a sync license means getting our artists paid for their work. Like that never-ending train standing in the way of you and a timely arrival (a plea to spot its caboose for signifying its final departure), when it comes to pitching music our team is in it for the long haul; from ensuring music is easily searchable on the Marmoset site to staying knowledgeable on updates to the continually evolving music catalog.

So what can artists do on their end to ensure they’re not holding anything up with a promising sync license? Marmoset’s Marissa Hernandez, Music Licensing Creative chats with Kill Rock Stars’ Portia Sabin on the final installment of The Future of What’s Get Paid series — follow the link below to listen.