The Reinforcing Music Behind the 'Be That Girl' Campaign

Be that girl is the resounding message behind the Australian fashion label Sportsgirl campaign. While reminiscent of the “girl power” adage, it’s not the same or really even a reinvention in any sense; instead it’s insight on a unique kind of celebration toward individuality and how this entwines into the present generation.

The campaign dodges clumping women together into a simplified category or hastily resorting to generalization. Instead there’s a tribute to one’s individuality, celebrating one’s vivacity and the drive behind it all. If anything the short film is representative of women’s mission in the media today — demanding a deserving spotlight on the longterm, tiresome issues they face.

“Be That Girl” offers perspective of what it takes to be her — the woman at the top, the woman working climbing the corporate ladder, the woman following her ambitions, the woman who won’t take no for an answer. Refreshingly, the campaign doesn’t undermine that while women do belong to an unspoken sisterhood, each one offers their own unique story. And this too can be inherently powerful.

  Marmoset artist, Michele Wylen

Marmoset artist, Michele Wylen

The visual portrait of each woman is brought to life as Michele Wylen’s song “Karma” builds the campaign up. Anyone who’s met Wylen has witnessed her tour de force in music, each performance an outpour of her refined craft and skills, this is someone who’s been diligent in both the artfulness of her music as much as the business side to her career.

In the same meaning behind the “Be That Girl” film, Wylen exemplifies what it takes to persevere, to work tirelessly toward one’s passion.

“What motivates me is simply the urge to express whatever song I am hearing in my head,” says Wylen. “The song comes to me, begging me to turn it into something tangible that the world can experience. And it will keep bugging me, driving me crazy until I eventually do it. I am constantly being inspired by life and as a creator I must turn my visions into reality in order to feel fulfilled.”

Wylen is currently in preproduction for a new album. We’ll be following her new happenings closely and spotlighting more of her new work as it releases — stay tuned!


Want more Marmoset work? Check out more of Marmoset’s recent work below!

Posted on September 19, 2018 and filed under Shared Work, Spotlight: Marmoset, Music, Community.