Voting Isn’t Hard, Sandwich Video Shows How to Do It

Go vote is the emboldened statement echoing across the internet stratosphere, it’s the number one responsibility and civic duty on everyone’s plates this November. And for a good reason.

With 15 million Americans abstaining from casting their ballots in 2016, this year is serving as a wake up call to stop waiting for change to happen whilst sitting on the sidelines. The mentality that voting “doesn't matter” is beyond faulty and even detrimental to us as a society — the perception can be harmful especially to young voters who already feel pushed aside or underrepresented within the vastness of our political climate.

Seeing such drastic voting abstinence is being addressed and tackled from all sides of the spectrum by filmmakers, musicians, artists alike. It’s a push to remember that voting is not only a great privilege but that yes, every vote matters.

It’s one of the reasons Adam Lisagor, founder of Sandwich Video set out to create “How to Vote” — the premise being simple: voting isn’t hard, don’t get psyched out and not even make an attempt. In addressing those who believe their vote doesn’t matter, Lisagor comments on the ineffectualness of perceiving voting like a test; because frankly it’s just not.

“You probably think you have to know more than you do, you probably even think you can’t bring any materials with you when you vote, but you’re wrong,” says Lisagor. “It’s super easy, assuming you have access to the polls and aren’t in one of the places in this country where people are routinely disenfranchised due to lack of transportation or prohibitive ID restrictions. So if you get past that hurdle, it’s super easy to vote.”

The obstacles Lisagor brings to light are key to comprehend but not to allow for dissuasion. While roadblocking circumstances can’t always be entirely avoided, voters can take preemptive measure on their end to be as prepared as possible. Again, we revisit the recurring theme of trying is better than doing nothing.

 “How to Vote” project by Sandwich Video

“How to Vote” project by Sandwich Video

“To say that voting doesn’t matter is to say that you are not only 100% cool with every decision that the rich and powerful make for you but that you are cool with having no power,” says Lisagor. “Because voting is the only power you do actually have to make change.”

Such sentiments are mirrored throughout the “How to Vote” project, comedian Demi Adejuyigbe delivering the tutorial in the kind of way an old buddy would offer up some sage advice. Much like their other work, Sandwich Video masterfully uses humor as a vessel for talking politics — a method that portrays voting in a not so arduous light after all.

The video features "Grab Two" by Marmoset artist Danca. With its upbeat, bouncy qualities, the song offers just the right amount of lightheartedness to accompany the video’s pertinent message.

“To me, the music in a video or commercial is a character in the story,” says Lisagor. “So I always pick out music that helps reflect the other characters in the story, and reflects the tone of the piece, and helps move the story along. I knew I wanted a fun and slightly funky breakbeat with some unique instruments to break the video out of the mold of the expected.”

Jenny Panush, Sandwich Video’s editorial assistant scoured the Marmoset artist roster and knew “Grab Two” would hit on all the emotive measures the team was seeking out.

“Adam had a good idea of what type of song to look for, so I was searching for something with a solid beat and a sense of humor,” says Panush. “The mood and genre filters enabled me to narrow down the library and then it was just a lot of listening. I pulled a few songs and “Grab Two” stood out among the rest. It’s a little funky, a little quirky and doesn’t distract from the dialogue.”

In its entirety, “How to Vote” is the embodiment of taking ownership, to not allowing unfamiliarity or discouragement to get the better of us. The video is a confident booster and just what this generation of voters needs to celebrate the power, privilege, and impact voting carries.

“It can be really easy to feel powerless. Especially for younger folks who are inheriting the world, it's a lot and it's overwhelming,” says Panush. “Maybe they think their voice won't be heard, that one vote can't make a difference, but it can.”

Posted on November 6, 2018 and filed under Community, Marmoset, Music, Spotlight: Marmoset.