Watch: "Beach Budz" with Old Spice and Wieden + Kennedy

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Old Spice has made a name for itself over the years with its hilariously cheesy absurdity and over-the-top delivery -- heavy on muscles and explosions -- in selling "Man Fresheners" to the masses. This hasn't changed at all in their most recent campaign with Wieden+Kennedy, "Beach Budz," which pokes fun at advertising to teenage boys and not-so-subtly points out the mom approval factor as well. What's more ridiculous than an octopus driving a boat with a bear parachuting behind, after all?

Set to the air horn-heavy party anthem "So Fresh, So Fresh" by Marmoset's in-house composer, Graham Wakeman, the song also features guest vocals by A&R Curation Manager, Steve Schroeder. Get your party on.

Posted on July 11, 2017 and filed under Music.