Ethel + Frank Shows How To Make A Compelling Brand Debut

Seniors have swagger in our recent ad collaboration with Ethel + Frank, a new vintage handbag company from creative, Kelly Diaz. Her brand launch took the Internet by storm this week in her engaging series of film shifting previous thoughts about a fashion shoot.

Diaz teamed up with director, Mike Immerman featuring sassy grannies doing splits, eating ice-cream with "Cool story, bro" shirts and doing odd dances with pineapples. When we asked Diaz her reasoning behind the films, she responded with "I'm a chick who works in advertising and got bored with chick advertising." Fair enough.

Each film celebrates how being old "is rad" in different contexts. Each soundtrack features a modern and harsher electro-pop feel, giving the perfect juxtaposition of old and new. Tracks like our own "Big Air," "Starving Artist" by Jeffrey Brodsky and "Swampy Seconds" by Magic Mouth perfectly compliments each piece and elevates them to new, engaging levels.

Posted on August 7, 2015 and filed under Filmmaking.