Over the last few weeks, Levi's has been unveiling their new Commuter film series, riding along with different movers and shakers in the different parts of the world. We've had an amazing time collaborating with our good friends at Instrument on this project.
First, they took you to New York with Kyle Garner of Sit and Read Furniture, then sped you through the bustling streets of London with Poet/Musician James Massiah. Now, with the final installment in tow, you now land in Oakland following along Tyrone Stevenson Jr, who does amazing work with the Scraper Bike Movement.
In this beautiful portrait, you get a glimpse of the impactful service that Stevenson Jr provides to the youth and community through bicycle maintenance. There are so many striking scenes in slow motion, including one of him leading a literal parade of flamboyant, colorful bikes down the sunny streets of Oakland.
One of the common threads throughout the entire film series is the vintage, yet timeless vibe in the soundtrack. We went with a groovy, retro direction that payed homage to the urban landscape and gave space to the chill narrative of each piece.
For this particular vignette, we worked with gorgeously sparse soulful track "More (Blues)" by ARP. It was the perfect track that feels almost like a lullaby with the coolest horns, drifting along with the serene mood of this film.