Music + Picture // Shwood Eyewear


What happens when nature meets metal? Portland-based eyewear company Shwood has the answer to that question in the latest promo for their Fifty/Fifty Titanium Collection — and it is a pair of some pretty sweet sunglasses.

Featuring a series of gorgeously edited, superimposed camera shots, Shwood lets their glasses speak for themselves, showing off the titanium frames and hardwood temples of the collection over time lapse shots of wide open night skies or busy, bustling city traffic.

Federale’s “The Blood Flows Like Wine” accompanies the stark black and white shots, made almost entirely of a deep, dangerous electric guitar line, booming drums and shaky organ. The result is something kind of like a dark, sultry spaghetti Western, an epic mix of Portland business and music.


- Kaitie Todd