Over the years, commercials have been straying away from jingles and including some great music into the mix. Now with new and creative collaborations happening with music and picture, agencies are tapping bigger bands on the shoulder to provide the soundtracks. That doesn't have to be the case anymore.
Step aside major label bands, here are five examples of independent blue collar bands that fit the bill for these great moments in ad campaigns.
1. Tropicana Farmstand
"Carried Away" by Passion Pit backs up this colorful video about the vibrant and exciting world of restocking fruit juice. Not only do they make this job look cool, but this dude has some sweet dance moves.
The youthful vibes of the song Adult Sports League brings fun and energetic beats and. In just 33 seconds, this song ramps up with lively electronic sounds. if candy had a sound, this would be it.
Tame Impala's "Elephant" keeps things cool in the vignette for Blackberry. With rolling grooves heavy with rhythm and fuzzed out guitar, this commercial moves along in style.
Here are a few songs from our custom composer steam. Each one presents 30 seconds of gritty and cool-as-hell rock that will make you pump your fist in the air. Enjoy the jams below.
T-Mobile's commercial for iPad brings an airy and light approach with color and sound with this recent vignette. Phoenix's song makes you feel like you're floating in a cloud of awesomeness, making this a great balance of audio and content creating an immersive experience.
Their other song "Stay With Me Tonight" brings a romantic lens with this upbeat and hopeful number. With electric guitar backed with ooh's and aah's crooning the whole way through, we can imagine this as a backdrop to a night out in the city.
4. Southern Comfort
For the record, this guy is awesome (sweet loafers too), and he's living a dream of having your own personal soundtrack that follows you; when that song is Odetta's badass 70's hit "Gotta Be Me", haters be warned. This commercial is a great example of bringing vintage and modern aesthetics together into one cohesive anthem.
Get moody with the serene commercial from Volkswagon. In this dreamy homage to lost teenage nights, there is a vintage and nostalgic quality to it that not only hit a vivid moment in time, but also revived Nick Drake's iconic song "Pink Moon" that remains emotionally relevant after so many years.
Keeping in the organic palette, "Beautiful Eulogy" holds you in a calm and reflective space. The song breathes and moves like a journey that blends piano and guitar work harmoniously.