American Giant Clothing just released their highly engaging new vignette that we recently worked on. There are many strong elements in this film and one of the most striking aspects is how the music provides a pulse for the narrative to travel a long to. Throughout this video, the soundtrack plays a strong role conveying the attitude of the brand, marching along and consistently bringing in new textures and traveling with every twist and turn of the imagery.
There is a unique harmony between the moving images, soundtrack and the narrative all creating an impactful presentation. The constantly changing images coinciding the musical shifts really echo the slogan "Don't Get Comfortable" and harnesses strong thematic roles with each medium coming together to harmonize for the bigger picture and narrative. With the constant and steady changes never remaining still, the viewer is left with anticipation with what's coming next, compelling the audience all over again.