For this week's Willamette Week's Best New Bands edition of So Fresh (our weekly blast of what we're listening to right now), we're highlighting Pure Bathing Culture. They've nabbed themselves a #2 spot on Portland's controversial insider's list . Ever since this Brooklyn duo packed their bags for a life out West, they've been quickly gaining steam in Portland. They've only played 8 live shows, but are planning a Self-Titled EP due out on the 22nd of May. And whatever you do, don't let their newness to the scene fool you. Pure Bathing Culture have culminated dreamy synth-laden pop that no matter how hard you try, you just cannot deny it...it's that infectious. And if their involvement with Vetiver and Pearly Gates' Zach Tillman is any indicator to you, it's safe to say Pure Bathing Culture is going somewhere fast.