Team Marmoset recently teamed up with SF agency Eleven and the most wonderful gentlemen at High/Low Films for an 8-part series on the glorious Central Idaho ski resort, Sun Valley. Our main-man David "Son of Swen" Swensen scored all of the original music in post rock beauty and the campaign came with high praises from none other than Stuart Elliott of the NY Times. The series takes an intimate look at the heritage and people that make up the mountain town, such as the ski instructors, mountaineers and the hard-working folks behind the scenes. There are a few unique things about the Sun Valley ski resort. First off, it's an amazing ski resort, which had a movie filmed about it in the 40's called "Sun Valley Serenade"; more strikingly though, is that it's a resort set in a small town. We like these vignettes so much that it has our interns looking at flights from PDX to Idaho....as I type this. The first clip we have showcases the Sun Valley Suns - a Sun Valley based Hockey team. With deep roots in the community, the Suns are more than a hockey team. They are a source of hometown pride. When they aren't skating towards a win, they are working in town alongside those will later help fill the seats in the stands.
Check out the clip above and the NY Times article HERE.