Working With Marmoset
What to expect when Marmoset represents your music for commercial licensing:
Signing an artist agreement with Marmoset means we’ve already identified your music as amazing, it also means your music is one step closer to being licensed.
To represent your music effectively, we’ll first ask you to share promotional material and as much information about your music and yourself as an artist as possible. Having a detailed bio, profile photos, PRO information, album artwork, lyrics, and interesting facts about the history/story of your musical career will help in representing your work to then pitch to the appropriate projects. Why are all these factors so important? Clients often look for precise lyrics or want to know more about an artist’s career when licensing music for a specific kind of project. It’s important when writing music intended for licensing to build out the project with the release of it in mind. This helps instill value within the music while constructing a story surrounding your brand.
Once we have your promotional materials we will carefully listen to each song, uploading them to Marmoset’s online roster with the appropriate tags — these tags allow our team and clients to find your music easily when searching on the site. Next, we will create an artist profile for you on our website, which includes a list of all your submitted music. From there, we consult with our Creative Licensing Team weekly, showcasing your music for them to keep in mind and reference when searching for the best fitting music on creative projects.
The next stage is our Creative Licensing team to then pitch the song(s) when the music fits the brief/search for the project in need. The licensing team will provide our clients with generally 10-12 songs for each search, which are culled down from 20-30 options that have been provided by multiple members of the licensing team. Next, the client decides on a song, or will ask for additional options or may perhaps even decide to go in a different direction. Once the client (ad agency) chooses their favorite song, they generally need approval by their end client. Often this results in changing songs once more, with the end client shying away from edgier selections. This many stages involved in pitching an artist’s music proves the multilayered process happening behind the scenes.
In terms of maintenance, at least twice a year our teams will review the performance of all Marmoset artists. If music isn’t licensing, we will check with our licensing team to ensure those songs are being considered for pitching. Of course, depending on the needs of clients, not all music will be pitched equally — some artists/songs will fit more suitably in searches/briefs than other niche type of music. Of course, having a variety on our roster allows us to pair and fit music to any kind of project that arises when the moment is right.
A wise person once said, “if the songs are good, we don’t know when they will license, but we’re pretty sure they will.”
When working with Marmoset rest assured we are spending quality time with your music, knowing and familiarizing ourselves with your work and the qualities that make it so great. With your songs on hand, remember we’re working closely with our creative licensing coordinators to ensure your music is heard and referenced for every relevant project; nothing makes us happier when we get to share not only the music but your story as an artist with our clients.