While we can’t completely fix the downer vibes of Monday, this Monday mix of new music is sure to help launch your week in the right direction. From the release of Y La Bamba’s new album, Mujeres a vibrant work of Latin-pride and abrogating machoism to the new Fritzwa & J. Brodsky collaboration — their single The Best makes us nostalgically recall our fave throwback jams.
New music hitting the Marmoset catalog of music now — start with these five songs first:
Dig into the rest of Marmoset’s new music mixtape below:
A tried-and-true commitment toward community betterment and keen ear for awesome music, Marissa Hernandez is the kind of woman anyone would be lucky enough to have on their team — or grab a coffee with (one of her favorite things to do).
Having a natural instinct toward music and being able to “feel” what works with a creative project isn’t something that can necessarily be taught. But it’s something that Marissa one of Marmoset’s Music Licensing Creatives has a serious knack for and a skill she exercises every day for clients.
Music is in Marissa’s blood — her father being a self-taught musician who plays numerous instruments and her mother, who plays both the piano and guitar; her childhood inarguably ran deep with positive music reinforcement. Such an underlying presence prompted Marissa to expand her own music preferences and taste, using the music her parents played for as a child as the springboard for discovering her individualistic musical tastes.
“I've kind of found that I don't really like being told what to like. There's a lot of music that my parents would listen to and make me listen to when I was younger. But now that I’ve come back to it on my own, I'm like, oh, I love this! So it's almost like I needed that sort of freedom to make that decision on my own.”
Naturally the arts and music were a driving force in Marissa’s life and underlying motivator in college. Inspired by The Current, a public community-focused radio station in Minneapolis, Marissa set her initial sights on music as her career path.
“They play a lot of independent bands and artists, which really helped facilitate my love for indie music,” says Marissa. “There's not really a strong equivalent to that here in Oregon. And so I went to school thinking, I'm going to start a radio station. And then I thought, well, radio's a dying industry so I probably shouldn’t — that's probably not a great business decision.”
With other interests in writing and graphic design, Marissa began scouring how music would fit into her professional pursuits. It was when she discovered her niche in music supervision that she secured her dream job overseeing music to picture — her very first sync and catapulting moment when she pitched a Santigold song, successfully landing it on a Summer Olympics commercial.
Aiming to provide exposure to talented, lesser mainstream artists and helping them advance in the music licensing world, Marissa focuses on the bigger picture when pitching music for ad campaigns, films, TV shows and other visual media.
“It’s always really rewarding whenever we can help an artist continue to work and do what they love for a living,” Marissa says. “I feel like it's more direct here [at Marmoset], it's clear to me when we’ve had an influence on someone’s career.”
After acquiring a wealth of experience in music supervision, Marissa began searching for a place where she could share her passion for community alongside music, eventually making her home at Marmoset as a Music Licensing Creative.
“I feel really good about the fact that we have initiatives to help the community here because that was something I really struggled with working in advertising — the question being, am I really making the world a better place? That's something that's really important to me overall in my life.”
Leading her team in internal searches through Marmoset’s catalog of artists for creative projects, Marissa expertly navigates external searches too — a muscle she flexes when a client has ultra specifications for a song they want to license but can’t find it on the Marmoset music roster. Using her knowledge of the music industry and with wide range of resources, Marissa scours and obtains songs that others may not have the same access to or perhaps a lack of insight to inquire about.
With her involvement on Marmoset’s Eagle Scout Team — a group dedicated to discovering and recruiting more obscure artists — Marissa also invests her time and leadership on Marmoset’s Greater Good Team, an internal group focusing on community partnership.
Her wealth of industry knowledge makes Marissa a force to be reckoned with, being able to interpret a client’s asks and vision, offering up her creativity, guidance and expertise in the most genuine of fashions. At the end of the day there’s no question about it, Marissa makes Marmoset and her community a better place.
Listen and play through Marissa’s “All Time Faves” playlist on Spotify.
Sometimes choosing which creative route a project needs musically can seem endless — questions like does this audio need some sound design work to how can I get this song to heighten specific moments are all important to consider. Because if your music isn’t working to enhance visuals, it’s probably distracting or worse, losing the audience’s attention.
It’s time to get creative and reach out to Marmoset’s music team; we’re always down to help find the right music for even the most challenging of projects. Whether it’s scouring the Marmoset artist roster or creating an original score in-house, the possibilities are endless. Which is why we’re inviting you to come along on the Marmoset music adventure.
Weave through a slew of creative decisions as you face a tight deadline on your upcoming project. If you run into a dead-end, just try again! See you on the other side.
Create Your Own Adventure is best played on a desktop or laptop device
You’re the last one in the office working on a project that your boss just handed off to you. It’s a big one and you’re searching for a song that will help tie everything together. You’re on the Marmoset search page and start applying filters but you’re getting stuck. You…
Illustrations by Kale Chesney — depicted above: Stevie and Rick, beloved Marmoset dogs
The bodacious women of Broad City are delivering their final and highly anticipated fifth season to fans, with the first episode of the closing chapter premiering just last week. And with this bittersweet goodbye to the show’s two queens/kweens (if you haven’t seen the show, what are you even really doing), their finale trailer is explosive with neon color and a punchy musical soundtrack.
One of the three songs, “Soda Pop” (feat. Hot Air Balloon) by Stony Pony is purely electronic, party pop bliss. The song catapults viewers through the video’s quick intercutting, reminding fans this seasons the epic New York journey isn’t over just yet.
To learn more about creating a song that delivers this kind of energy and vibrancy, we hit up Stony Pony and Hot Air Balloon with some questions on their collaboration with “Soda Pop.”
Marmoset: Can you tell us a little bit about the constructing of “Soda Pop” — it feels sort of like an electric party anthem, what did the process look like with incorporating the zany lyrics by Hot Air Balloon?
Stony Pony: Yeehaw! I was getting my pump on at the gym one day and it hit me: water is great for hydration. I took a few swigs from my bottle and realized the hair metal playing at the gym wasn’t cutting it. I really needed something that could make me sweat and realized what we all need in life is something that can make us sweat.
So I did some math with Hot Air Balloon and we figured out how all the best workout music exhibited three iconic qualities: 1.) The lyrics are always about getting stoked to do meal prep; 2.) The tempo is always intense like a pre-workout face burn; 3.) The beat is always crispy, straight out of the tanning bed. I know you may be thinking ‘Pulitzer Prize’, but really our purpose on earth is just to perspire and inspire.
M: How would you describe Stony Pony's work and what can listeners expect next?
SP: Stony Pony produces hot workout music that’s also sauna and bowling alley friendly. I’m really excited to release the new material I’m working on. While I’m not at the gym, I love to make videos and do photo shoots, so you’ll see more of that. You’ll hear more workout music!! Loud, bouncy, and sincerely fun!!
M: What’s a go-to party song you play to get pumped up? (Can be a guilty pleasure!)
SP: I absolutely love CRANKING Nobody Rides For Free by Ratt. It takes you on an emotional journey with terrible grammar, but showcases one of the best riffs before their mid-90s hiatus.
M: Who would you rather go on a NYC adventure with — Abbi or Ilana?
SP: I’m positive Abbi would be able to show me all of the places Oprah has visited around town. We would listen to Eye of the Tiger, take pictures of all the stairs Oprah has climbed in NYC, and post them on our insta stories.
Marmoset: Can you share a little insight into what the lyrics writing process looked like for "Soda Pop?"
HAB: Two simple steps: I went shopping for ingredients and then I followed the recipe.
M: Where did the food theme come from (crunchy, toasted, sautéed, snacking, etc.) and does it make you hungry when listening to the song now?
HAB: My dude Stony Pony is always rocking the protein shakes, and meal prepping for his workout flow.
Me, I'm a total chip chomper. I love finding new snacks and new bevs to try. The crunch of chips, or the carbonated crack of opening a fresh beverage sounds like beats and music to me.
Also, if I'm being really real I was raised in a soda family. My Dad worked for Coca-Cola my whole life. It's bubbling throughout my blood.
M: If you were marooned on an island with cases of soda pop, what would it be?
HAB: I'm especially a fan of regional or rare sodas. When traveling I have to try that soda you can only find there. I narrowed it down to three — 1.) So. Cal's and the Southwest's Cactus Cooler, which is an orange pineapple soda that puts off the perfect party vibe. 2.) There's a ginger & citrus soda that comes out of Kentucky called Ale 81 (or "A Late One" if you're local) that provides just enough spice. 3.) Gotta throw it back to the 90's Gen X soda, OK Soda that was the perfect Bev for the disillusioned. Shoutout to the 1-800-IFEELOK hotline
M: Who would you rather go on a NYC adventure with — Abbi or Ilana?
HAB: So tough. They are both so amazing. I'm kinda more of an Abbi, and have always been in awe by Ilana's boldness. She's a nonstop party machine, and if you saw the first episode of the final season she's pretty amazing at documenting a day to last forever. Also, Abbi would be down with me stopping at all the bodegas checking for fun chips.
Credits: “Soda Pop” produced by Katy Davidson // Creative licensing by Jamie McMullen and Jackie Westfall.
Follow Stony Pony on Instagram @realstonypony