Navigating the world of music licensing can feel overwhelming if going in blindly. And with a project’s many variables to consider and gauge, the starting line can have the potential to change — again and again.
At Marmoset, we work closely on our own and clients’ creative projects everyday — from films to commercials — so we understand the struggle. It’s the reason we’ve recruited our Creative Licensing Coordinators to step in and share their industry experiences and advice with our readers for this special series on music licensing.
This week we sat down with Music Licensing Coordinator, Nathaniel Schmidt to talk about the most common music license, what to carefully watch out for, and how to choose a music license confidently.
Small Business Licenses
Approaching a project in terms of categories can give a licenser superpowers; in a way, it’s process of elimination by narrowing down what license is best suited for a project and better yet, which licenses don’t apply. No matter what step of the music licensing process you happen to be on, we recommend starting by checking out our license breakdown page here.
From Independent Licenses to Small Non-Profit License, the guide outlines the purpose of each license, the expected cost, and even usage terms.
While Marmoset sees all of these plans licensed daily, there’s one in particular that often has some confusion surrounding it — the Small Business License. Geared toward small businesses and operations, this option allows these clients to obtain an affordable license for usage of high quality music. While the term “business” is in the title, this music license serves the purpose of pairing with content that highlights the spirit of an organization.
“This license is for people not selling a product specifically,” says Nathaniel. “Instead, this music license is more for brand videos, how-to pages, things of that nature. It’s a license for content that’s more informative, something that highlights the brand or company rather than a specific product or service.”
Here's another recap of what a Small Business License entails.
Small Business License — Music for highlighting company culture, events and employees.
Tunes for highlighting company culture, events and employees.
▶ Permitted Content: You are an individual wishing to license one master recording and composition embodied thereon (“Musical Work”, as defined in the attached Standard Terms and Conditions) for the creation of a film or slideshow that highlights an organization as a whole. Content may include company highlights, event coverage, culture highlights, and employee insights - films that give an overall sense of the spirit of the organization.
▶ Non-Permitted Content: Fundraising campaign or call to action, or any film that highlights a specific product or service of the organization.
▶ # of Spots: Single (1) use
▶ Lifespan: Perpetual
▶ 1 - 20 employees: $199.00
▶ 21 - 50 employees: $499.00
▶ 51 - 100 employees: $699.00
▶ 101 - 250 employees: $999.00
So while the video editor licensing the song works for a company of five people, if the end client (who the video is for) has 150 employees — Marmoset will want the licenser to abide by the latter.
Beyond the License Page
While the aforementioned page offers an in-depth overview of the many different licenses that can be purchased through a couple quick clicks on Marmoset’s site, these licenses are not fully comprehensive. Instead, there are a variety of projects that will require other types of licenses that don’t always easily fit within a simple category.
“When people see click licenses, they think they somehow have to adhere to that,” says Nathaniel. “We can do custom licensing. But keep in mind we have designed these more basic licenses to facilitate the process for smaller projects, independent artists, or what we sometimes refer to as micro budget projects.”
Nathaniel goes on to describe how many of these licenses listed on our license page are geared toward more limited web usage, whereas paid web, broadcast radio, or in-app media projects would need a customized license.
“The click licenses were designed as a kind of like in-between measure where certain things can be pinpointed — like typical classic uses that can be easily identified and just made available. But for example, if it’s just going on a small business website, you don’t need to deal with someone going back and forth in a negotiation, signing a document, being invoiced. Instead you can easily just pay and go through the site.”
Our Creative Licensing Team gets how the details can get muddled from time to time, so keep in mind our team is always welcoming to offer input and guidance.
“There’s no need to rush; we understand that your project is important and you might be on a tight timeline but the world isn’t going to end if you don’t necessarily get it right the first time,” says Nathaniel. “But because of that we suggest reading through the licensing page that covers all the click licenses we offer. After reading through that, if it doesn’t sound like it fits then it probably doesn’t and you should reach out.”
Thanks again to Nathaniel on our Creative Licensing Team for kickstarting our music licensing series! Stay tuned for next time when we dive into frequently answered questions and clarify what you should know when asking about custom licenses.
Have music licensing questions you’d like us to address? Send them through the form below, then head over to Marmoset’s Instagram page as we chat about licensing with Nathaniel.
The official summer wind-down is upon us — can you hear us crying into our metaphysical pillow? Not really though, a new season means a fresh start in routine, a new chapter, so to speak. As we embark on this new season together, let’s take a moment to review last month’s selection of emerging music, handpicked and added to our roster by none other than our A&R team.
Peruse, listen, download, and get ready to license!
Embedded in the evolving South American movement, Nicola Cruz delivers music that honors the traditions and cultures of his homeland Ecuador.
There’s a richness to the instrumental choices utilized by the artist, it’s a bold crossover of old and new. Such intended connection between ancestral influences and modern approaches aids Cruz’s mission in existing beyond the fold. While yes, this vein exists in cumbia, the music runs a deep and personal course that when traced together is telling of Cruz’s identity.
Born in Limoges, France to Ecuadorian parents, Cruz was immersed in an enriching musical education. When he eventually convinced his parents to purchase him a drum set at the age of 12, Cruz would begin his exploratory phase through an array of genres. While the work he produces doesn’t come close to the musical category of metal, Cruz began his music career by learning and playing Megadeth covers.
Before casting the cumbia fingerprint onto Cruz’s body of work, one must first look to the shifting and emerging changes occuring in South America’s music scene — the surging nightlife trends and happenings.
“It’s easy to fall into this classification since Cumbia is something that’s so broad, it’s not just music but a complete tradition of dance, history, poetry, geography if you will, that is included in this movement that started in Columbia and spread throughout Latin America,” says Cruz. “I think when people from outside the common Latin American perimeter refer to this music as cumbia, is for lack of a better name, which in a way is acceptable because understanding this context is proper of living in places like this. I would say that what I compose these days leans toward contemporary electronic music, where defying music rules is always present, but that’s always been a part of me — experimentation.”
With Nicola Cruz DJing on an international scale, one need not look far to recognize the ease in which his music translates to non-Spanish speaking audiences.
The success of this kind of international recognition came about from his 2015 release of Prender el Alma, listeners finding diversity and range throughout the album. The electronic downtempo drew together a fanbase eager to see how Cruz would continue developing the Andean musical elements through a modernistic spin. An integral part of Cruz’s signature style is rooted in technology and his embracing of Western influences, it’s proof that honoring the past can simultaneously accompany new invention.
With Cruz experimenting through his music’s compositions, the folkloric sounds merely are one of the many vibrant threads woven into the Ecuadorian artists musical stylings. In “La Cosecha”, Cruz incorporates classic sounds of the acoustic guitar with a drum machine, the complete work sounds like a bright and joyful tribute to something truly profound and sacred.
Looking to Andean cosmology, ‘Cosecha’ refers to a time of harvesting, a period of recognition on what can been extracted from the earth and in turn, a deep appreciation for everything that’s been collected. This sort of homage speaks volumes about Cruz’s intentions to remain rooted in heritage, honoring the history of his ancestors’ stories. And yet, such sincerity and deep reflection doesn’t inflict a barrier. One underlying reason? Cruz knows how to produce compelling music that translates for and beyond the dancefloor.
“I've never felt stuck in a genre or category, it's always about how I feel everyday,” says Cruz. “For instance, I woke up today with “Moon” by Björk in my head so I revisited that. I constantly find myself discovering new songs from the Beatles, those dudes recorded a lot of music back in the day. The Division Bell by Floyd has been another comeback, or the amazing STROOM records from Belgium if I feel for something more sci fi — and don't get me started on modular techno. It's endless really, and so I consider my musical aspirations to be.”
With “Colibria” — the feminine Spanish word for colibrio, an instrument used to record the song — the story unfolds by honoring the concept of mankind’s origins. There’s reference to mother nature, discovering and celebrating the natural elements of this world. Rhythmically Latin through and through, there’s clear conjunction of cutting-edge electronic tempo and indigenous sounds. Songs such as this tie Cruz’s creative creations to this roots while still remaining wildly universally understood.
Cruz is currently working with ZZK Records to produce his new upcoming album. This new body of work is said to emulate a wider perspective of music and a projection of ideas Cruz has been carrying with him since Prender el Alma.