Posts filed under Shared Work

The Reinforcing Music Behind the 'Be That Girl' Campaign

Be that girl is the resounding message behind the Australian fashion label Sportsgirl campaign. While reminiscent of the “girl power” adage, it’s not the same or really even a reinvention in any sense; instead it’s insight on a unique kind of celebration toward individuality and how this entwines into the present generation.

The campaign dodges clumping women together into a simplified category or hastily resorting to generalization. Instead there’s a tribute to one’s individuality, celebrating one’s vivacity and the drive behind it all. If anything the short film is representative of women’s mission in the media today — demanding a deserving spotlight on the longterm, tiresome issues they face.

“Be That Girl” offers perspective of what it takes to be her — the woman at the top, the woman working climbing the corporate ladder, the woman following her ambitions, the woman who won’t take no for an answer. Refreshingly, the campaign doesn’t undermine that while women do belong to an unspoken sisterhood, each one offers their own unique story. And this too can be inherently powerful.

Marmoset artist, Michele Wylen

Marmoset artist, Michele Wylen

The visual portrait of each woman is brought to life as Michele Wylen’s song “Karma” builds the campaign up. Anyone who’s met Wylen has witnessed her tour de force in music, each performance an outpour of her refined craft and skills, this is someone who’s been diligent in both the artfulness of her music as much as the business side to her career.

In the same meaning behind the “Be That Girl” film, Wylen exemplifies what it takes to persevere, to work tirelessly toward one’s passion.

“What motivates me is simply the urge to express whatever song I am hearing in my head,” says Wylen. “The song comes to me, begging me to turn it into something tangible that the world can experience. And it will keep bugging me, driving me crazy until I eventually do it. I am constantly being inspired by life and as a creator I must turn my visions into reality in order to feel fulfilled.”

Wylen is currently in preproduction for a new album. We’ll be following her new happenings closely and spotlighting more of her new work as it releases — stay tuned!

Want more Marmoset work? Check out more of Marmoset’s recent work below!

Posted on September 19, 2018 and filed under Shared Work, Spotlight: Marmoset, Music, Community.

Unleashing the Right Kind of Movie Trailer Music for Your Film

A film’s movie trailer can be the fingerprint to an entire project — it’s what tells your viewers just enough engaging information without giving away the best parts (c’mon, no one likes spoilers). It’s an art-form to master and can influence just how many viewers will be hooked enough to seek out the rest of the story.

Similar to commercials, the film’s movie trailer can be cut down and edited around the right music to tug on the heartstrings of the audience — from the lighthearted pop rock that lulls behind dialogue of a comedic romance to the rhythmic percussions guiding an action sequence. But what’s the right kind of movie trailer music to license and how does one even begin searching for the best fit?

We have three tips to help nail down the best movie trailer music for any film or video.

Considering Song Length

Marmoset Length Browse Search Music

This is it, the first impression. And you have to do it typically in under two minutes. While the visuals and dialogue will help create a compelling exposition for the film, movie trailer music is a surefire method evoking emotional investment from the audience.

This is why it’s not uncommon to see a range (one to two, or even three songs) with the first song defining the vibrancy and tone, the last song as the catalyst.

In the “Sorry For Your Loss” movie trailer, two songs were licensed for the project: “Possible Deaths” by Typhoon and “Golden October" by Ryan Stively.

The songs, while emotively different, still compliment each other through their reflective qualities. While it’s clear neither song plays from start to finish in the video, there’s an intentional shift and purpose for the music’s placement. When “Golden October” trails off, “Possible Deaths” illustrates a heavier mood, hitting home a somewhat mysterious quality to the film (remember the mentioning of hooking your audience, this is that moment).

When a project needs succinct movie trailer music to perfectly fit within a timeline the Length setting aids editors in finding music to appease such time constraints. As a music licensing agency, Marmoset can help you search and license the right music. Get started here.

It’s All About the Mood

We hinted at this above but the emotional qualities of a movie trailer music can be what intensifies or lessens the film’s message. If the film is a dark drama set in the 1800s, the music should similarly help complete this palette. Will there be swelling moments of inspiration? Or is the audience meant to feel alienated? These are the kind of factors to consider when placing music to picture.

On the Marmoset browse page, there are two key settings to filter a song’s search. Toggle the Mood and Energy settings to find movie trailer music that compliments the overall atmospheric tone.

A Certain Kind of Subtext

In deciding between lyrics and instrumental versions of a song, the lyrical version can offer subtext to a trailer — all without the audience even realizing it’s happening. Call it subconscious persuasion but it can help hit all the right points quickly and effectively.

In the “Sorry For Your Loss” trailer, “Golden October” alludes to the idea of missing someone or wishing to be reunited with them. This aligns with the movie trailer’s unfolding narrative as this also centers around the main character struggling with the death of her spouse.

To utilize a song’s lyrics to their fullest music searchers can check out the song’s lyrics from the Marmoset music search page. Simply play a song and if the artist submitted lyrics to Marmoset, an “open book” icon will appear on the bottom of the window. Click this icon and a pop-up window will appear with lyrics.

Marmoset Lyrics Browse Music Search Films Movies.png
Marmoset Search Music Film Trailer.png

Check back next time as we continue offering more tips on how to find the music for every project.

Posted on September 14, 2018 and filed under Filmmaking, Education, Marmoset, Music, Shared Work.

Behind Old Spice's Wolfthorn Music — Breaking It Down with Marmoset Composer Graham Barton

Graham Barton Original Music Team Marmoset.jpg

There’s undoubtedly an art in getting people to stop in their tracks, to subtly convince people to invest their attention and money into a product or message. Then there's factoring in how all the other streaming content is also competing for viewers, so if someone's going to pause, it really better be worth it.

As far as clever and creative concepts go, Old Spice is on the top of most's lists — humorously enlightening while always stepping outside the box of what's expected. So when Wieden + Kennedy reached out to the Marmoset Original Music team, there was no question of us creating their latest commercial’s score.

In this particular project, the script described the main character as a wolf — who rides a motorcycle and of course, smells great. Different, unusual, and definitely pause-worthy. We knew we had to deliver equally stop you dead in your tracks kind of music.

“We jumped in at the exploratory stage,” says Graham Barton, Marmoset’s Original Music Composer. “I gave them several different songs, one was early ‘80s heavy metal, the other one I was inspired by that era of Duck Tales, so that was pretty late ‘80s. I also channeled a variety of vintage commercials, it was a little bit of a tribute to the old Crossfire ads. I included vocals in the pitch right off the bat — one is very Eagles sounding, one is really happy, and the one that went through is very chanty. We had to cast a wide net."

These songs that our producers pitched were roughly 30 seconds long, essentially full-bodied sneak peeks. Nonetheless, they exemplified a very developed palette of what our team can do. With Graham's personal background in classic rock and metal, he began honing into a specific time period (late '80s) to source his inspiration from. He offers up some of the places that helped guide his approach to constructing the Old Spice original score:

"There was a really small window from '89 to about '94 when they were really playing on like the hair metal," says Graham. "Music around the era of Power Rangers and Beetlborgs was inspiring to me. For the most part, genre-wise, when I heard about this project I knew I wanted to channel a similar energy.”

With three songs serving as viable representations of Graham's and our producers' creative brawn, the versatile pitch exemplifies how inspiration can be rooted in the most vintaged of abysses. It's music that's subconsciously rooted from childhood — but isn't that a sign of classic, and better yet, music that sticks with you? Why else would something carry over so many years later. The project's success could be due to this kind of uninhibited creative wandering along with a combination of knowing where strengths lie.  

With Graham's vocals being a perfect match for channeling a specific kind of era (aka late '80s, early '90s) he notes the importance of recruiting when a project calls for it. For instance, if Old Spice called for a pop or indie vibe, Graham would instead recruit talent who matches that vocal tone a bit better. "I don't always get to sing on the songs I compose," says Graham. "So to be able to sing on the "Wolfthorn" [Old Spice] song was really cool."

Graham composing three songs that encapsulate different moods and genres illustrates the art of staying versatile, a tactic that can set you apart from your competitor. But there's also another variable at play that matters quite a bit, there's an invitation to collaborate openly.

"I’ve worked for other companies where they send something first try to see if it sells," says Graham. "But at Marmoset we kind of fine-tune before we send. Sometimes it can be the second version that we send or it can be the thirteenth version by the time we end up sending it off to the agency. It’s hard to talk about because any time you mention it to anyone it sounds like boasting, but we just care."

Check out the complete project below featuring Graham's catchy original score below.

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The Beats Behind Post Malone's Bud Light Ad

In the latest Bud Light commercial, famed rapper Post Malone surprises "unknowing" participants in a bar, confronting them with the question of who their true friends are. Entertaining hijacks unfold, putting some friendships to the ultimate test.

The project is a collaboration between Wieden + Kennedy and Marmoset's Creative Licensing Team, featuring several Marmoset artists like "Undertow" by Cadence, "False Alarm" by Luvjonez, and "Walking Sound" by Danca

These dynamic electronic instrumental beats add punchy layers to what's about to unfold on screen. Check out the full video of Bud Light's Friendship Test with Post Malone below.

And in the spirit of friendship, we've also curated an instrumental, electronic beats-inspired mixtape just for you. Follow the link to listen — did we pass the test?

Google's Honest and Heartfelt Tribute to 2017

Teaming up with the creatives at 72andSunny for Google’s latest Year in Search campaign allowed us an opportunity to reflect back one last time before cartwheeling into our New Year’s resolutions. “Revelstoke,” composed by Fields, leads as the opener, serving as the energetic arc for puzzlement and curiosity. This emotive song is one of many from Northwest based composer, Kevin Matley, who masterfully instills a cinematic undertone throughout his work. Ultimately the music within Year in Search provides the perfect backdrop for this emotional and liberating reel - it’s fitting really, the beginning of 2017 was a mixture of uncertainty and adventurousness for a ton of folks.

"How to" seems to be the opening recurring phrase to our big questions this past year; it’s an empowering statement whether the Google searcher knows it or not. The story unfolds over 2017, from the ‘down in the mud’ moments to equally unforgettable victories. Before we realize it, we’re carried into an introspective mood as the music shifts then rises, a great example how much music can contribute to a story. As events are punctuated by the ebb and flow of the instrumentals, Google’s campaign poignantly reminds us to apply what we’ve learned, equipping us with wisdom to navigate through new experiences.

Year in Search isn’t just a recap, it’s a reminder of how to move forward and onward. We’re reminded of our strength in numbers, moments where compassion shined in the most unlikely of places. It’s projects like this where our gratitude swells at our community of artists, where we can proudly acknowledge a musician's contribution to something impactful. Whether 2017 was a year you wish to forget or a year you’ll never want to forget, may we all fiercely embrace how to be better.

Posted on January 10, 2018 and filed under Marmoset, Music, Shared Work.

Collaboration with Portland Timbers Nominated for Northwest Emmy

“Life is about memories and moments… and it’s about, every once in awhile, a little bit of magic.” -- Caleb Porter

These were the words of the Portland Timbers’ head coach, Caleb Porter, as he looked back on the team’s 2015 playoff season, consisting of seven wins and two draws, that led them to win the MLS Cup. A historical moment for the team and the town that will not soon be forgotten. However, to ensure that their victory is remembered for years to come, the team’s internal production team came together to create “The Magic Was Real,” a 30-minute feature recounting the team’s rise to glory.

The cinematic, inspiring short film has been nominated for an Emmy by the Northwest Chapter of the National Academy of Television Arts & Sciences in the category “Sports -- One-Time Special,” and we’re honored to be a part of it. Featuring music by Marmoset artists SmokeM2D6, Analog Colors and Hanne Kolstø, the story artfully captures the trials and triumphs of the Timbers’ journey to the top. To re-live the magic, learn more here or watch the feature below.

Featuring Marmoset Songs: "Buckwind" by SmokeM2D6, "In Regards To The Future" Analog Colours, and "Mysterious" by Hanne Kolstø

Posted on April 17, 2017 and filed under Shared Work.