Get Interactive at Umbrellaslang — Coming to Marmoset

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Imagine a performative music event that was just as much about celebrating the music on stage, as what the audience was thinking. An evening where boundaries come down and everyone in the room has an opportunity to contribute, to offer an opinion, their art, their voice. Umbrellaslang is this special kind of place.

Founded by LA duo, TiRon & Ayomari, Umbrellaslang is not merely an event, it’s an immersive and collaborative atmosphere that examines culture through a philosophical lens. It’s much like what it’d be like if Ted Talk, MTV’s Unplugged & Bill Maher merged together.

Attendees can expect live music performances and a free flowing conversation that garners participation from the audience. And it’s beautifully inclusive. “Umbrellaslang is all conversations and phrases centered around health, wealth, positivity, prosperity and love” says TiRon.

To learn more about Umbrellaslang, we sat down with TiRon, scroll further to read our interview with him — then make sure to RSVP to join us for the upcoming Umbrellaslang on October 11th.


TiRon & Ayomari

TiRon & Ayomari

Marmoset: Could you dive a little bit into how the idea of Umbrellaslang came about?

TiRON: I’m part of a group called TiRon & Ayomari. We make a brand of music that we call “urbanamerica,” which is a mash up of all types of music. We’ve been a group since 2011 and our first album was an album about relationships called A Sucker For Pumps. We noticed that the genre we were rooted in, hip hop, hadn’t really talked about relationships in a way without romanticizing it. It was either, “I’ll give you the moon, stars and the sky” or “F*ck b*tches, get money”. There was a lot missing from the conversation, so we tapped into it.

That concept of focusing on the why rather than the what of our music is what inspired every song/album we would release after it which lead us to The Great New Wonderful. We wanted to give our fans music to help build their self esteem and courage while working toward their goals so we started to use the umbrella symbol.

The umbrella is the universal symbol for protection. People do their best work when they free themselves from shame and low self esteem. They’re able to operate at their highest form and grow in a healthier way when they can tap into their inner umbrella and avoid the bad weather of the world. The umbrella represents the freedom to make mistakes and the freedom to learn new things without judgement, the ego navigation. After a while, we started using this philosophy outside of our music and would throw these events called Umbrella Social Clubs which eventually turned into umbrellaslang.

M: We admire how community focused Umbrellaslang real is — how did you go about infusing this into the event from its early stages to how it's set up now?

TiRON: We just noticed as musicians that our audience had something to say. A lot of people don’t have the platform to express themselves in healthy ways without fitting into a groupthink mentality. Our fans in particular loved hearing us talk about what inspired a specific song but would also share what they got from it. So we created this platform to be able to do that.

M: In what ways does the event contribute to its artists and the audience who shows up to participate?

TiRON: Umbrellaslang is kind of an artist development tool. It’s a reminder that behind every song is a potential conversation so make sure your music is about something! With all of the social networking platforms that exist, people aren’t just consuming art... they’re also creating it. Sharing their ideas and thoughts more now than ever. And because everything is so accessible the why is becoming far more important than the what.

Why you do a thing carries more weight than what you do. So while you may be a talented rapper or singer, what you stand for is key. Umbrellaslang helps artists focus on articulating their message. It also allows for different artists and audiences to be in the same room and connect. We can find a lot of common ground on the issues in our society today if there was real conversation. We have more in common than we give ourselves credit for and we’re starting to notice it in the music we listen to.

Rock isn’t straight forward rock anymore, Hip Hop isn’t straight forward Hip Hop anymore. People are learning from other genres and it’s influencing the music. A teen’s Spotify playlist is more diverse than a teen’s CD collection in the ‘90s. There is a lot of intersectionality happening and our opportunity to connect is higher than ever. My theory is, the diversity of a Coachella would be more impactful if the people were actually inspired to talk to one another.

M: How do you see Umbrellaslang contributing to the future of music performance and social education?

TiRON: I believe interactive live shows are the next step to the live music experience. People are growing tired being passive observers, they want to be a part of it. Post Malone said he was inspired to play guitar and make music from playing the video game Guitar Hero. Interaction is the key. The best way to learn and grow is to get involved. And keeping it fun makes it even easier.

M: What’s the biggest thing you envision for the future of Umbrellaslang?

TiRON: The goal for Umbrellaslang is to take the concept worldwide and maybe even implement the format into high schools. The more conversations with the right intention the stronger we become as a society. TED talk meets MTV’s Unplugged. Maybe the next Bruno Mars will be developed through Umbrellaslang.


Special thanks to TiRon for chatting with us! RSVP below and we’ll see you at Umbrellaslang on October 11th.

Who is Marmoset? We'll Explain Everything

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Googling the question, “what is a marmoset?” you'll find yourself face to face with one of these little creatures.

By definition the “marmoset” is a type of New World monkey species native to South America. Go ahead, soak it in. They’re cute, we know.

But when asking the question, “Who is Marmoset?” — well, that’s a completely different explanation. And it turns out, it’s actually a pretty fun one to unravel.

Seeing it as a lot of what makes Marmoset is being a community, we made a video to show you just what this actually looks like. Click play to see why when we talk about Marmoset, we mean you too.

Hear the Story Behind the Zizek Club Music Revolution

Ritmos Bastardos (Bastard Beats) takes viewers through a dance-floor revolution that began in 2000. Led by Zizek Club—resulting in the founding of ZZK Records—the movement emerged amidst Argentina’s tumultuous political landscape. While problematic, it was a backdrop that challenged artists to push past the turmoil around them, to create a liberating space for their communities.

The behind-the-curtain documentary surveys a modern musical evolution, showcasing just how those behind Zizek Club and ZZK Records spearheaded a new kind of creative expression through dance and performance. The film is a celebration of the movement’s origins, offering a look into the stories of the now-famous artists who contributed to the journey.

Proud collaborators and fans of ZZK Records, Marmoset invites you to dig in to learn more about the history of the moment and artists behind the record label — the film is a ZZK Films production.

 

Craving the hits of ZZK Records? Check out a specially curated mixtape below.

 

Posted on October 8, 2019 and filed under Marmoset, Music, Mixtapes, Music Licensing, Spotlight: Artists.

Record Label Infinite Companion Welcomes MÏRÄNDÄ

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Infinite Companion introduces rising pop star, MÏRÄNDÄ to their ever expanding roster.

Mïrändä’s music is a synthesis of playful commentary and catchy pop melodies; her vibrant compositions and lush lyrical worlds, rich with metaphor and subtext, are contagious by their very construction. Mïrändä explores a wide spectrum of styles and sounds and leaves the listener guessing what’s next in the musical game she has set before us.

Born and raised in NYC, the young singer-songwriter has a background in theatre. Her eclectic spirit and style can be traced back to years of training in classical violin, as well as the wide range of music she grew up listening to, including The Chieftans, Queen and Led Zeppelin. Mïrändä’s upcoming singles are emboldened with abstract themes, glowing with the pulse of neon electronic melodies.

Marmoset teams up with record label and partner, Infinite Companion to release Mïrändä’s latest work — soon to debut. Check out the music video for “THEM” and stay tuned for an opportunity to license Mïrändä’s upcoming hit singles.

Tune into Travel Podcast 'On She Goes'

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Technical to wishful to-dos cloud a traveler’s mind when preparing to trek abroad (or even domestically). But there’s even more to deliberate when it comes to traveling as a woman of color.

In the popular On She Goes podcast, the show’s creators explore the importance of stepping outside the patterns of everyday life, to confidently navigate new places and experiences without reservation. Acknowledging there is no such thing as a singular travel experience, the storytellers put forth their varying accounts, making the podcast feel first and foremost like a steadfast community.

On the journal, readers will find a range of every kind of wanderlust topic fathomable; from on-the-go skincare regime to unpacking Nicole Dennis-Benn’s novel Here Comes the Sun — literature centered around the exploited nature of tourism labor. The podcast doesn’t shy away from casting a wide net of interests, rendering opportunities for novice travelers to gain inspiration from, to be openly curious about. It’s content that feels like a snowball gaining momentum — for women of color to share their travel experience means others feel empowered to do so too.

Like “On She Goes” reminds us in their messaging, the heart of the show is rooted in the same mission as the “We Belong Here” movement, to make space for marginalized voices and presences — paramount for garnering inclusivity, diverse and safer places.

Listening through the series, listeners will also encounter an array of music licensed through Marmoset. Naturally, inspired by the empowering and authentic realness of On She Goes, we decided to curate a mixtape that nods to the music found throughout the very series. Go ahead and listen — and don’t forget to tune into more chapters of the unfolding podcast. Happy listening!

Stay tuned for a special interview with the podcast’s creator, Serita Wesley. Coming soon.

Portland's Donte Thomas invites fans to listen in color

Marmoset artist, Donte Thomas — photography Reclusive Images

Marmoset artist, Donte Thomas — photography Reclusive Images

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Portland, Oregon artist Donte Thomas has been coined the hip-hop artist to keep up with. Debuting his latest album COLORS under Produce Organic Records label and in partnership with EYRST, Thomas applies a colorful spectrum to the album’s theme, each song marked by a specific hue.

“Each song was chosen through chromesthesia,” says Thomas. “It was all about how each made me feel. The concept comes into play with my concept.”

The science behind chromesthesia signifies the sensation of relating sound to color — it’s a surreal experience for some, the triggering of visual elements when hearing a certain kind of sound, pitch, timbre or tone. But for listeners experiencing Thomas’ COLORS, it’s an invitation to let each song sink in a bit further, allowing the album to resonate with one’s own sensory perceptions. 

For the NE Portland hip-hop artist, the construction of COLORS was designed to feel fully dynamic, Thomas adopting the spectrum as a visual map for his imagination and internal processing. Dubbed by color, listeners begin to search within the elements of each song to see how it all connects — it’s a creative game of observing what ties the lyrics, the emotions of the song’s tone, the energy and rhythm together.

When asked about executing COLORS, Thomas imparts this piece of advice to aspiring artists.

“We recorded over 50 songs for the album, so I not only chose my favorites, but the ones that would sound the best in a cohesive body of work,” says Thomas. “Try everything you can think of because you never know — it might sound cool once you lay it down! Being skeptical about how you sound or about melody might be what hinders you from creating your best art.Never be afraid to try new things.”

Posted on September 26, 2019 and filed under Artist Spotlights, Marmoset, Music, Music Licensing, Spotlight: Artists.