Music licensing — where do you start? There being a vast range of licenses for every type of project, if you can imagine it, Marmoset's found a way to license it. But how does it work, where’s the starting line? Is there a starting line? Oh yeah, there it is.
Depending on where you’re licensing your music from, the experience and constituencies will greatly differ. Can you think of a time where you endlessly searched for a song, but couldn’t find the right fit? Or on the opposite end of the spectrum, perhaps you could pinpoint the dream music, yet its licensing terms were so ambiguous it was easier to move onto something else.
We feel you. It’s these exact pain points Marmoset strives to address in the world of music licensing, because your cool project deserves equally cool music.
What kind of licenses are out there?
If new to the music licensing world, you may be surprised to learn just how much a license can change depending on the project. Factors such as, where the project will be showcased can heavily influence the license needed for purchase. Consider a music license for a commercial that originally was only set to circulate online, but due to its viral popularity, the company decides they'd then like to broadcast it across TV networks too — you guessed it, the project would then require a new type of license.
We know this can seem like a lot of hoops to jump through. That's where we come in. If you've already secured the license but its sharing conditions have changed, our Music Licensing Coordinators can point you in the new, right direction: email@example.com.
Prepare Your Budget
When we sat down to gather tips from one of our Senior Music Licensing Creatives, Jackie Westfall, we identified one of the bigger problem areas is budget. "So often, music is thought of at the last minute, when it's integral in the art of the piece," Jackie says.
Truth be told, it makes sense — money can get tight when it comes to creative projects. The time a project has gone through preproduction, production, and post-production, music is often thought of as second to last, prompting a scramble to secure great music on a practically nonexistent budget. Unfortunately, we don't have the secret recipe for generating money out of thin air, but there is something else you can do to prepare for the impending licensing.
Music companies like Marmoset are equipped with experienced licensing teams who've seen it all. And guess what? All that expertise is at your disposal. Knowing most music comes at a cost, a lot of creatives can get a head start by contacting a music licensing coordinator even before their project is complete.
"To ensure we're paying our artists what they're worth, we love to collaborate on budgets to be built into the plan," says Jackie. "Finding the right song is the one of the hardest parts, so it's really great to get the financials all squared away before anyone falls too in love with the music."
Types of Licenses
The best approach to ensure a project doesn't get flagged (hello, YouTube we see you), is to review all available options once a song is in your cart — clicking on a license category will open up a more detailed description of the license's conditions that can be used for cross-referencing the project's criteria.
After perusing the options, select the most fitting license for the project's requirements. If purchasing the license from Marmoset, you'll see a slew of options on the checkout panel: from Independent Film License to Small Business License — but what if the project doesn't quite fit what you're envisioning? Great news! Marmoset offers a custom licensing option. If you're stumped, click the "Custom License" button on the bottom right of the checkout panel — we'll then walk you through the rest.
Phew, crisis adverted.
Any other licensing questions come to mind? We're ready to jump in. Reach out to us here anytime.
The acts-packed, once grassroots music festival known as SXSW has descended upon us. From March 9th to March 18th, Austin Texas is the hub of creative spirit, music lovers, and media enthusiasts — what with people trekking from all over just to be a part of the activities.
From providing networking opportunities to its acclaimed film festival, the main draw is arguably all about the music lineup.
On the tail-end of SXSW, we can't forget about the anticipated Treefort Music Fest unfolding on March 21st through March 25th — the fun just doesn't stop.
Even if you're not joining in on the festivities in-person, we at Marmoset understand the power of FOMO (fear of missing out, for the cool/hip older crowd), so we've curated two mixtapes just for you. Check out all the Marmoset artists showcasing at the SXSW Music Festival and Treefort Music Fest this year — it's exactly like being there, minus standing in a long line and paying $12 for a beer.
Marmoset is seeking a Financial Affairs Coordinator who will work closely alongside our Business Affairs team. Core responsibilities will involve management of Marmoset's Accounts Payable process, including artist support, ad hoc reporting, and other accounting functions.
For more information about this position, please click here.
Applications are reviewed on a rolling basis as they are received, so we encourage applicants to apply as soon as possible. Applications that do not strictly follow the guidelines may not be considered.
Marmoset is a proud Equal Opportunity employer, celebrating a diverse, inclusive community of people, cultures and stories.
We look forward to connecting!
Sometimes moments in life can flash by in the blink of an eye. It makes sense how such a thing can happen, what with bills to pay, laundry to do, chores — did we mention bills to pay? Yeah, well, there's always more than you thought.
A relatable feeling, Subaru's latest campaign calls out everyone who's been too busy to thoroughly enjoy a moment, highlighting a couple seeking out directions to a remote woodland trail. The ironic bit? George Wurtzel, the gentle spirited volunteer who offers to guide them happens to be blind.
When turning out to be more in-tune and savvy with navigation than the young couple, Wurtzel calls on the pair to take the journey a bit slower — to enjoy the process, and savor the small things. What's even more fantastic is Wurtzel being a real life nature guide who takes adventurers out on trails in Napa, California.
The one minute long adventure is accompanied by music created by Marmoset's own Original Music Team (credits below). It's akin to the vibes of "Scarborough Fair/Canticle" by Simon & Garfunkel, with a hushed intensity that creates emotional undertone. Check out the full commercial here:
Music by Marmoset
Director of Music Production: Rob Dennler
Producers: Amanda Patterson / Tim Shrout / David Katz
Production Coordinator: Allison Soule
Written and Performed by: Brian Harvey
Aside from being a creative music hub for all licensing endeavors, Marmoset sees through original music for a ton of projects. So much so, that we have our own dedicated Original Music team (aka creative geniuses) onsite to help other creatives breathe musical life into their projects.
Pictured above, sipping from a charming rattlesnake mug, is Graham Barton — Marmoset's Composer + Sound Designer. If you ever stop by Marmoset's headquarters, you can catch Graham writing music to picture on the daily. Maybe he looks slightly familiar? You're not imagining it. You may have caught Graham on our 2018 Reel, where we spotlighted some of the cool projects our team's scored to — like the attention-grabbing Old Spice commercial (complete with an octopus defying the odds by steering a speedboat).
We caught Graham in between projects to ask him more about the recent Old Spice project and some fun Q's:
Marmoset: What was your favorite part of the process for this Old Spice’s “Beach Budz” spot?
Graham: I loved bringing Senior Catalog Curation Manager, Steve Schroeder in the studio to go 110% hype man on this project. When writing music to picture, vocals and lyrics typically need to be very clear, focused, and calculated in order to hit a brand's brief. But for "Beach Budz," we had the chance to let loose in the moment and cut a few different lines to really play up the ridiculousness of the entire scene. If rowdy is what you need — call Steve.
How do you even begin brainstorming ideas for these kind of fun projects?
In terms of music writing, I'm able to lean on the producers for input and creative direction. Projects like these can be a very fun opportunity to throw all sorts of paint on the canvas, but can also require a fast turnaround. So trying my best to encapsulate the client's vision and elevate their work is my main priority. The music in this project needed to be hype AF, but couldn't be too trendy as the spot itself is super self-aware. Finding this balance came from playing with tones and working with producer, Katy Davidson. We found certain musical passages would make for the right kind of mood to hit that uncertain, teenage identity the commercial is poking fun at.
What kind of inspiration did you have for this piece?
A lot of the inspiration came from trying to embody the feeling of what an adult might play at a high school dance, thinking it was hip but actually turns out to be a dated trainwreck. That and a trusty air horn sample is usually enough to drive parents up a wall. Hot tip: air horn.
What's your favorite Old Spice scent?
Old Spice Classic aftershave scent is hands down the GOAT, but I have to give a shoutout to my boi Wolfthorn.
Who’s your favorite K Pop artist or anime character?
Right now my favorite anime character is Mikasa from "Attack on Titan," but my ALL TIME favorite is the Professor from Nichijou. Absolutely can't get enough of Red Velvet, Loona, and EXID.