Evoke's Creative Campaign on Why Equality Can't Wait

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What does true gender equality look like on a global scale? It’s a topic that stretches across a large terrain such as political representation, harmony in the workplace, healthcare, fundamental human rights and sometimes simply existing. But apart from what equality represents, reaching it will take 208 years to achieve.

It’s a confronting and eye-opening statistic dished by the World Economic Forum, uncomfortable to sit with, to simmer in and actually understand the significance of such a timeline. Naturally it’s caught the attention of many people, including Melinda Gates whose foundation Evoke stepped in to bring the issue into the spotlight.

Incorporating the hashtag, #EqualityCantWait their latest campaign not only address the timeline on equality, it produces hope and entices action. It’s not just to alarm or be affronted, it’s to act now to achieve gender equality within our lifetimes.

Evoke’s “Equality Can’t Wait, No Joke” video features well-known comedians, actors and actresses as they put on their games faces, addressing the bleak statistic through quick witty jabs. They’re pros as they navigate the topic with satirical ire, intentional poking at the absurdity of the whole situation.

The not-so humorous video required music that wouldn’t diminish the seriousness of the topic while enhancing the snappy delivery lines. “Rhythm Mischief” by Cold Storage Percussion Unit fit the bill, the song customized even further to hit the right moments while maintaining the steady pace.

We’re proud to stand side by side with Evoke, to partake and contribute through our music services. And to strive toward reaching equality within our lifetimes.


Learn more here about Bill and Melinda Gates’ foundation Evoke and learn more how you can be part of the change.

Storytelling that Matters — Lyft's Driver Community Shares Their Stories

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Everyone has a story to share. Yet as humans we’re inclined to stick with what we know, to stay in our lane of what feels familiar. It’s a mode of avoidance that works well until we’re required to see beyond our own experiences. But it’s a cycle we can break and should.

To do just this, the creative studio powered by filmmakers, Even/Odd teamed up with Lyft to create “America is an Idea, Not a Geography” — a stirring series incorporating photography and filmmaking to amplify the voices and stories of immigrants.

The project circulates around immigrant families of different national backgrounds, all connected through Lyft as a means for generating a living wage.

A big “conversation” on how immigrants fit into the economic picture continues to exist — American born citizens equating the influx of immigrants to less job opportunities across the board. But one piece of the discussion rarely is addressed: how immigrant workers are carrying the weight of the burdensome, more intensely laborious work. They’re showing up for the work many are rejecting and refusing to own. Most importantly, many are sidestepping the human rights portion.

Lyft’s short film series tackles this very notion in the most ambitious way possible, by passing the mic to their community — the drivers who uphold the services, the oil and wheel to their machine.

The series “Nine Numbers” film, directed by Mohammed Gorjestani and Andrew Batista, follows Cesar Virto’s life as a business man/writer/Lyft driver — he happens to be undocumented. A recipient of the Deferred Action for Childhood Arrivals (DACA) program, Virto’s story has a weight of unpleasant truth; his youth plagued with barriers due to his undocumented status.

The project features background music from Marmoset artist, Drew Barefoot. The licensed song “The Forest in Bloom” sets the stage for this complex, heavyhearted issue. The song is meandering and reflective — Virto’s story isn’t of defeat but is the glimpse of a long journey, contrasting moments of highs and lows.

Virto’s story is ongoing, he still faces many questions of his status as a DACA recipient. We invite and encourage you to watch & listen to his story here.


Stay informed and know your rights:

Resource Library

Learn more about FWD and community partners supporting individuals like Virto:

FWD.us

We're Hiring! Software Developer

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Marmoset is seeking a Software Developer with experience in Ruby on Rails and Javascript. The ideal candidate is someone with a team-first mindset; day-to-day include collaborating with the Scrum team and other stakeholders to solve problems, design new features and deliver solid technical solutions.

For more information about this position and to apply, please click here.

The closing date for this position is Friday, September 13, 2019. Applications are reviewed on a rolling basis as they are received, so the sooner you apply the better. Applications that do not strictly follow the guidelines may not be considered.

Learn about more opportunities at Marmoset — follow the link below.

Marmoset is a proud Equal Opportunity employer, celebrating a diverse, inclusive community of people, cultures and stories.

Posted on August 19, 2019 and filed under Marmoset.

Living It Up in the Summer Mixtape

 
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While the end of summer lurks around the corner, we’re not about to let it fizzle away without indulging in one last hurrah. Our Living It up in the Summer mixtape is a culmination of rambunctious energy, a triumphant carefree force that will catapult you forward — a reinforcement that yes, your cannonball into the pool was the boldest anyone has ever seen.

So however you’d like to honor this transitioning of seasons, we hope you’ll join us in saying farewell to summer by celebrating it once last time.

Hit play and license the songs that bring out the best summertimes vibes in your video.

 

Vimeo Staff Pick Animator, Genís Rigol Alzola on Animation, Sound Design and More

Animator Genís Rigol Alzola tells stories through vividly surreal animations. Wildly experimental, the animator pieces together eye-catching and colorful worlds with imaginative narratives as creative accomplices. But there’s another film element punctuating his visuals — the incorporation of abstract sound design.

Rigol’s animation, Irudika was his first animated film where he stepped into the role as sound designer (with support of sound design expert and colleague, Pau Anglada). Purposed to convey emotion, the sound design is a driving force behind every action, creating a unique personality for each character — distinguishing protagonist from foe.

As sound designers ourselves, we’re in awe of Rigol’s distinct vision and ear for great sound composition. His videos consistency chosen as Vimeo Staff Picks, we reached out to learn more about his creative process and how he approaches sound design in video. Read on and watch more of Rigol’s work below.


Marmoset: What drew you to animation as a medium and what inspires you to create?

Rigol: I've always liked watching movies, reading books and comics. I also like looking at paintings and buildings; getting out of myself for a bit and seeing experiences from the perspective of others. For a while, I wrote quite a lot but I got stuck fast, as it felt like I was saying the same over and over—I didn't like how my writing sounded.

M: A lot of your work feels contextually abstract, even the transitions kind of make everything feel so fluid, moving the narrative with ease. Can you offer us a glimpse into your creative process?

Rigol: I guess what works for me is having a necessity to form an idea. This is the big secret: sit down and write. It can be a nightmare for a while, but it will always come around. It's always easier when I work with people, then it’s almost just saying stupid things one after the other and after a while, somehow we have a starting point. It’s making the idea into something that’s the difficult part—during the process I never know if the idea is actually good; some things can only be recognized once the work is finished. 

What works for me though is reading. Lately, I’ve been reading theatre since it’s more aligned with what I want to write. But reading the plays feels like I'm being rude to the writer—as these texts are written down to be acted out rather than being read as text.

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The other approach is to pay attention to reality, although this isn’t easy to practice. I used to carry around a small notebook to write down the things I see. But honestly, most of the time I open the notebook and read what I wrote, I ask myself what was I thinking. In the instance an idea stays with me for enough time, I’ll then start developing it further.

Generally, I can't finish the story with just a script. Instead, I need to work on the storyboard and the animatic then slowly understand what I want to say. To be honest, my stories may be only be excuses to do some experimentation with visuals. I'm trying to improve this lately and give more importance to the stories, but writing well is very difficult. 

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M: How would you characterize your animating style?

Rigol: I feel like I’m still looking for my style, but a lot of my friends who used to draw have a similar look. I think this kind of thing is easier to identify from an outside perspective. I've collaborated with many talented people like Olga Capdevila, Marc Torices, Pau Anglada, Martí Sawe, Irkus Zeberio, Maite Caballero or Alexis Nolla among many others, and I've adopted a lot from all of them. Oftentimes I'm scared my drawings look like other people's drawings. 

Animation is a long and slow process, which can be very boring at some point, that's why I like to draw in different styles and switch from one to the other in relation to the story. But sometimes this can cause you to get lost in it and get distracting.

I draw on paper as much as I can, especially at the beginning of a process. I'm a bit obsessed with learning so I try to practice in different ways, sometimes I work on life drawing, or compose on color and abstract, sketch from the mind, or work on comics. I try to do as many different exercises as I can. I never really like what I end up having but while I'm doing it, I enjoy the practice. For a while I studied quite a lot of life drawing, paying attention the aspect of depth. I recommend this a lot, especially if you are in 2D animation. 

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M: Your animations’ sound design packs a punch. How do you approach creating sound to picture?

Rigol:  The last animation I released Irudika, is the first project I've done the sound on my own. The reason for this was that there was no budget for it, but I couldn't have done it without Pau Anglada, he helped a lot with the sound design. It was really fun and exciting and I would love to do more music and sound in the future. The only rule we had was not to use stock sounds, try to record our own original sounds and not be very literal on the action. For the voices we worked with some synths, as we didn't want to have regular voices as working with actors can be expensive. We wanted all of it to sound like some kind of weird nightmare. I also try to get into the mind of each character to imagine what's going on internally.

Genís Rigol, Pau Panglada and Marc Torices: Gutter Fest: The Movie (still)

Genís Rigol, Pau Panglada and Marc Torices: Gutter Fest: The Movie (still)

Sound is very powerful and can change a lot a visual’s mood; I keep this in mind so it doesn’t hurt the animation. While I was new to doing sound design on this film and my knowledge is very limited, I think it improved the animation overall, even if it made the video a bit darker and dreamier.

M: What’s a project you’re super proud to have created? And what do you have in the works next?

Rigol: I'm proud of all the projects I've done without a big budget, like Gutter Fest: The Movie, Irudika or Blanc Festival. Right now I'm working on a six-minute short-film but since I'm working solo on it, the process feels too slow.

M: What do you think is the most rewarding thing about being an animator?

Rigol: As my beloved Aggie Pak Yee Lee said when she was asked the same question in Sundance: “My favorite part is when it's done!”


Check out more of Genis Rigol Alzola’s work here. Have an animation or video you need some sound design help on? We’ve got you covered, get in touch with us here — let’s make it sound great together.

Eyes on Hip Hop Artist, WebsterX — Taking the Stage at Turner Hall Ballroom

Marmoset artist, WebsterX

Marmoset artist, WebsterX

“When I do something, I want to be passionate about it,” says Sam Ahmed, the man behind the moniker WebsterX.

Tactile and determined with a creative spirit, WebsterX was born with a natural hustle, a natural inclination toward poetry and music; he’s selective in what he wants to create and say, pouring his energy into things that fulfill his artistic vision, but also his community.

A relentless inventor, WebsterX takes deep care presenting his work. His music videos visual chapters reflecting present yet passing ideations; much like how lightning strikes — impossible to ignore and elusively powerful — the hip hop artist grabs onto listeners’ attention before embarking onto the next great creative process.

In this, WebsterX’s songs and music videos exude a unique style and narrative; still, an irrefutable commonality that ties his visions together, the product of WebsterX working toward deeper meaning and connection.

Inspired by WebsterX’s creative force, our Visual Content team (Josh Brine and Kale Chesney) are heading to Milwaukee to capture his story as an artist. Look into WebsterX by checking out “Blue Streak” and “Lately” below, then stay tuned for Marmoset’s exclusive artist profile video debuting this fall.

Catch WebsterX on Saturday, August 10th at Turner Hall Ballroom for TDM Festival.