The Beats Behind Post Malone's Bud Light Ad

In the latest Bud Light commercial, famed rapper Post Malone surprises "unknowing" participants in a bar, confronting them with the question of who their true friends are. Entertaining hijacks unfold, putting some friendships to the ultimate test.

The project is a collaboration between Wieden + Kennedy and Marmoset's Creative Licensing Team, featuring several Marmoset artists like "Undertow" by Cadence, "False Alarm" by Luvjonez, and "Walking Sound" by Danca

These dynamic electronic instrumental beats add punchy layers to what's about to unfold on screen. Check out the full video of Bud Light's Friendship Test with Post Malone below.

And in the spirit of friendship, we've also curated an instrumental, electronic beats-inspired mixtape just for you. Follow the link to listen — did we pass the test?

We're Hiring: Visual Content Intern

Marmoset Family Headquarters Music

Marmoset is seeking a part-time Visual Content Intern who demonstrates a passion and skill set for creative photography and film production. 

For more information about this position, please click here.

Applications are reviewed on a rolling basis as they are received, so we encourage applicants to apply as soon as possible. Applications that do not strictly follow the guidelines may not be considered.

Marmoset is a proud Equal Opportunity employer, celebrating a diverse, inclusive community of people, cultures and stories.

Posted on June 15, 2018 and filed under Marmoset.

Proud and Present: What Pride Month Means to Us

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June is a reminder to be proud — to never back down to intolerance and injustice, a reminder to honor and remember the monumental activism done by those who preceded us. 

Pride Month can entail a variation of emotions, a time for personal revelation to elatedness in non-stop celebration. Because yes, it's a time to be proud and loud (or less loud if you want to be). And there's true beauty in expressing proudness in one's identity, heritage, name, one's beliefs, the stories you've lived. But what's unique about this kind of pride is it being rooted in love and compassion for one another— and the right to do just that. 

Because Marmoset has such an opportunity to work alongside so many individuals — within and outside Portland's blossoming music community — there lies an importance in highlighting why Pride Month means so much to not only us, but our clients, artists & musicians, our friends and families. In the spirit of togetherness, we asked how you celebrate pride and just what it means to you.

Here's what we heard back.

How will you show your pride this month?
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By loving my wife; attending the parade with our community of family, friends and their families; seeing Frankie Simone play at pride. - Katie

I'm going to shower love and gratitude on the people I love, and show a little extra skin. - Laura

Bumping Frankie Simone all damn month and living as a Love Warrior! - Jenna

I'm going to Chicago for Pride, to celebrate one of my good friend's Bachelor/ette weekend! The drag shows tend to be really special, so I'm looking forward to that part a lot. - Sarah

What does Pride Month mean to you?

"It's a time to remember those who have been lost as a result of oppression - from the stone wall riots to the Pulse nightclub shooting. It's a time for celebration and unity, which means so much more than ever to me in this political climate. It's a time when the rainbow flags are out, making me smile and reminding me of the incredible queer communities that have formed all over." - Katie

"Being TRUE TO YOURSELF. Being your 100% authentic self unapologetically. Throwing fear aside and allowing others to support and raise you up. Remembering those who have lost their lives for doing the same." - Jenna

"June is all about community. It's about having pride in who you are and showing up for others. See and be seen!" - Laura

  Frankie Simone with her wife , Che

"Pride Month means that I am not alone. It means I am not the only one willing to stand for myself and others right to love openly without oppression from government, business and basically other people. I am not alone when celebrating the progress we have made thus far with the queer community as well as with civil rights. Not alone when reinforcing that we deserve to be acknowledged as people worthy of equal treatment in America regardless of our differences." - Anonymous

"Pride to me means feeling less alone. It's like the Frankie Simone lyrics: Come out, come out, my people where are you?"

"Sometimes LGBTQ people need reminders that we're always around for each other — a lot of us "pass" and/or just aren't super visible or loud at times. This is both in our communities at large, and with each other too. It's a community in which "chosen family" is a key to unlock life achievements, like having people who truly support you and care about you, despite not being "blood related" or whatever."

"A lot of queer people don't have a lot of that, if they've ever had it. Personally, I look at the news every morning half expecting to see some basic human right threatened or revoked (or something even worse) for people like myself, my partner, and my friends and family. This actually happens and it happens all over the world daily. Living with those kinds of constant threats/fears sucks, and the best way to survive and thrive is through community."

"Pride is a reminder to make our presence known in the world, because visibility really matters." - Sarah


However you choose to celebrate Pride Month, we hope peacefulness and acceptance follow. And to accompany you on your journey, Marmoset's compiled a special mixtape showcasing the work of our LGBTQI artists and its allies. Thanks for listening!

Posted on June 13, 2018 and filed under Mixtapes, Marmoset.

We're Hiring: Brand Strategist

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Marmoset is seeking a Brand Strategist who will inspire and guide the development and execution of exceptional branding efforts in support of Marmoset’s position in the industry, representing its core values and virtues.

For more information about this position, please click here.

Applications are reviewed on a rolling basis as they are received, so we encourage applicants to apply as soon as possible. Applications that do not strictly follow the guidelines may not be considered.

Marmoset is a proud Equal Opportunity employer, celebrating a diverse, inclusive community of people, cultures and stories.

Posted on June 11, 2018 and filed under Marmoset.

Getting the Most out of Your Music Search

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You're on a tight deadline. The video you're editing needs music paired to picture by tomorrow because your client called and said so. Who needs sleep anyway?

Everything's going to be okay. Marmoset's search engine can help you put out the fire by delivering the results you need quickly. Did you know that aside from the basic search functions, you can filter results by vocals, length, arc, and energy?

These can be lifesaver features if you're facing a time crunch or if you're just looking for something more specific than general.

Let's break down each search filter so you can find the music you've been searching looking for.

Browsing Marmoset

When on the Browse page, you'll see several options: 

  • Vocals, Mood, Energy, Arc, Length, Instruments, Genres, and Customizable

Clicking on Vocals gives the searcher an option to filter by strictly "instrumental" or to include vocals. To filter and include both, the searcher can click on both of these categories. The search results will then include both instrumental songs and songs with vocals.

While still on the Browse page, clicking on the Mood button will allow the searcher to select descriptors that describe their project's story. In the example below, we search by describing our story as "a journey" and "inspiring." 

Marmoset Search Tool
Marmoset Search Filter

Searchers can then decide to filter by Energy, the range extending from Low to High. This feature can come in handy when searchers are looking to eliminate lower tempo results or if they are only interested in results that quicken the listener's pulse. 

The next feature is Arc. If your project has "chapters" — where the mood suddenly shifts or "breaks out" — setting the arc filter can be especially useful. Here a searcher can establish a steady arc (no buildup) or an ascending arc with multiple crescendos. A good example of this type of arc is most commonly found in car commercials — where there's a quick setup, then the energy quickly shifts once the commercial begins showcasing the car's performance.

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For examples of songs that exemplify an ascending arc with multiple crescendos, here are some of our results:

  • "And We're Off" by FEALS

    • With the instrumental song, "And We're Off" the timeline swells and builds at the 1:00 minute mark — the drums marking the rising arc. At around 1:50, the second rising crescendo makes an appearance. 
  • "Control" by CURIO

    • "Control" is an example of energetic pop where the multiple crescendos are more punchy rather than slowly building. The first crescendo appears at the 1:27 mark then again around the 2:30 mark. 
Length Marmoset Filter Search

Another important feature is the Length filter setting. Matching music to picture for a 30 second advertisement versus one minute and plus? This setting is for you. Searchers can toggle between anywhere from 0:05 seconds to 20:00 minutes on the Length slider tool.

This feature can be especially useful for mores specific timeline projects. To search by this filter, simply drag the left minimum button to the right while dragging the right maximum button to the left. 

Next is the Instruments filter. Searchers can filter multiple instruments by clicking once on the instrument of choice. Double clicking on an instrument remove any songs that feature that specific instrument. In the screenshot below, results will include Big Drums, Drum Machine, Electric Guitar but will exclude any results with Horns/Brass and Synthesizer. 

Marmoset Search Tool

Lastly is the Genres and Customizable filters. Within the Genres filter, searchers can click on any genres they absolutely want to be included within search results. Similar to the Instruments section, double clicking on any genre categories will exclude those specific genres from appearing in the final search results.

Toggling "yes" within the Customizable search filter will produce results for music that the artist can further customize. 


Now that you're a search master pro, give it a whirl. What kind of search filters are your must-haves? Find music you didn't expect to find or perhaps discover your new favorite artist? 

Posted on June 5, 2018 and filed under Education, Marmoset.

May: New Music Roundup

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Goodbye May! It was good while it lasted. At Marmoset our days were filled with matching music to picture — stay tuned, we'll be highlighting a few of these projects in the upcoming weeks. Other May happenings included catching up with artists like rising pop-start Haley Joelle and soulful Rich Hunter to find out what they've been up to and what's in the pipeline for them (click the links on their name to find out more).

On the A&R side of Marmoset, we were busy bringing onboard talented new artists like AmarilloArmond WakeUp,  Bosko, and Chad Crouch

So you don't miss a beat, we've assembled a recap of all the artists to keep on your radar. We deliver a dose of French vibes with the playful, upbeat dance + pop music of Faire to the imaginative work of Amarillo. Effortlessly cool,  Cliché sets up a laidback indie rock world with their music — it's a bit poetic with a side of pop. 

Click the link below to tune into more new music!

Posted on May 29, 2018 and filed under Marmoset, Mixtapes, Music.