What is a better moment than when discovering new music that transcends the former world of what you once knew — yeah, that kind of feeling when you realize the bar has just been raised, new music that awakens the part of your soul that was once alternatively collecting dust.
Or perhaps it’s not as much of a cathartic experience as just described. If not, we still think you’d like this new music that’s been curated for your listening ears. Click PLAY now.
Mike Riggins is the type of person who embodies the epitome of giving; he’s the type of person who naturally finds ways to contribute to any situation, whether it be offering up a personal story, sharing his favorite bundt cake recipe, or mentoring kids. There’s no limit to Mike’s genuine willingness to do and give more.
A Music Licensing Coordinator on Marmoset’s Creative Licensing Team, Mike approaches his work like he does his life, aiming to offer up more than what he did yesterday. It’s not that he’s striving for perfection but rather recognizes the importance in the willingness to change for the better — then pass what he’s learned along.
“One thing I’ve told my players and the kids I mentor is, me as a person, Michael Isiah Riggins, when I wake up every day I have two goals: I want to be a better person than I was yesterday — and truthfully I’m just not going to all the time,” Mike laughs. “It is what it is sometimes. And my other goal is that when I leave this world I want to leave have given more. It’s great to get all the acknowledgments and all that but it feels so much better to give.”
It’s one the many reasons Marmoset is lucky to have Mike onboard, adding to the layers of community Marmoset upholds through their own initiatives and purpose. For many there’s a loss of perspective when it comes to gaining or “getting ahead” through our experiences — Western society constructing an ecosystem where placing one’s career before one’s health or loved ones is the norm. In breaking this kind of self absorption, Mike takes pride in what he does outside of his career, the reward being in itself the very act of giving.
“I leave the office here at 4:30pm, go to football practice, might not get home until 9 o'clock, get back up at 6am and it might be tiring but at the same time when I get to the field, change clothes and see the kids, you think here we go,” Mike says. “You get that excitement in you because I get an opportunity to coach football, a sport I love, but also have an impact on these kids’ lives. Which is just dope.”
Working with high school kids, Mike instills words of encouragement that reach further than sports; for him it’s prompting youth to go beyond surface level success, to stay sharp, educated and striving to be well rounded in skills apart from athleticism.
“The biggest thing is you’re a student athlete, student being the first word, that’s your grind. Then when it comes to practice, it’s time to hustle, you put on a new hat. You got to put it altogether, you got to work. You got to go to weight training, you got to show up for conditioning. You put in all this work, how does it translate? Well, they got their first win in three years, we scored 60 plus points in a game this year, we were half a game out of playoffs for a team that was not expected to be in the playoff conversation. This is what I mean when I say this being a way of life.”
The emphasis on education comes second nature to Mike, being a mentor to his peers starting when he was only in high school. Family being the epicenter of his life, Mike grew up as an only child, catapulting him to seek out quality relationships outside the home. The natural fostering of friendships is perhaps why so many gravitate to Mike, an explanation why those around him open up or seek him out as that friend who’s always willing to dish out much needed advice.
The ironic thing about Mike’s can do and optimistic perspective is how he often takes heavy situations and uproots the good from them. After injuring himself playing football in high school, Mike took that time to explore other areas of interest, finding a passion for music management and starting his own company, High Performance World Wide. It’s one of his many side hustles where he pours his energy in helping artists throughout the community.
Whether talking to artists or the football players he coaches, there’s the underlining principle to strive for more than just that one goal — to not simply aspire for fame or superficial accolades but to always look ahead, to seek out things of substance.
“The thing I love about coaching is helping develop young men to be men. I coach defensive line, so I have four seniors. At the last game, my last message to them was ‘the music fades and when you’re just sitting there, who are you as a man — where are you going next?’ It’s not about the football, it’s about the stuff you do outside of it.”
Read more about the people working behind the scenes at Marmoset.
Go vote is the emboldened statement echoing across the internet stratosphere, it’s the number one responsibility and civic duty on everyone’s plates this November. And for a good reason.
With 15 million Americans abstaining from casting their ballots in 2016, this year is serving as a wake up call to stop waiting for change to happen whilst sitting on the sidelines. The mentality that voting “doesn't matter” is beyond faulty and even detrimental to us as a society — the perception can be harmful especially to young voters who already feel pushed aside or underrepresented within the vastness of our political climate.
Seeing such drastic voting abstinence is being addressed and tackled from all sides of the spectrum by filmmakers, musicians, artists alike. It’s a push to remember that voting is not only a great privilege but that yes, every vote matters.
It’s one of the reasons Adam Lisagor, founder of Sandwich Video set out to create “How to Vote” — the premise being simple: voting isn’t hard, don’t get psyched out and not even make an attempt. In addressing those who believe their vote doesn’t matter, Lisagor comments on the ineffectualness of perceiving voting like a test; because frankly it’s just not.
“You probably think you have to know more than you do, you probably even think you can’t bring any materials with you when you vote, but you’re wrong,” says Lisagor. “It’s super easy, assuming you have access to the polls and aren’t in one of the places in this country where people are routinely disenfranchised due to lack of transportation or prohibitive ID restrictions. So if you get past that hurdle, it’s super easy to vote.”
The obstacles Lisagor brings to light are key to comprehend but not to allow for dissuasion. While roadblocking circumstances can’t always be entirely avoided, voters can take preemptive measure on their end to be as prepared as possible. Again, we revisit the recurring theme of trying is better than doing nothing.
“To say that voting doesn’t matter is to say that you are not only 100% cool with every decision that the rich and powerful make for you but that you are cool with having no power,” says Lisagor. “Because voting is the only power you do actually have to make change.”
Such sentiments are mirrored throughout the “How to Vote” project, comedian Demi Adejuyigbe delivering the tutorial in the kind of way an old buddy would offer up some sage advice. Much like their other work, Sandwich Video masterfully uses humor as a vessel for talking politics — a method that portrays voting in a not so arduous light after all.
The video features "Grab Two" by Marmoset artist Danca. With its upbeat, bouncy qualities, the song offers just the right amount of lightheartedness to accompany the video’s pertinent message.
“To me, the music in a video or commercial is a character in the story,” says Lisagor. “So I always pick out music that helps reflect the other characters in the story, and reflects the tone of the piece, and helps move the story along. I knew I wanted a fun and slightly funky breakbeat with some unique instruments to break the video out of the mold of the expected.”
Jenny Panush, Sandwich Video’s editorial assistant scoured the Marmoset artist roster and knew “Grab Two” would hit on all the emotive measures the team was seeking out.
“Adam had a good idea of what type of song to look for, so I was searching for something with a solid beat and a sense of humor,” says Panush. “The mood and genre filters enabled me to narrow down the library and then it was just a lot of listening. I pulled a few songs and “Grab Two” stood out among the rest. It’s a little funky, a little quirky and doesn’t distract from the dialogue.”
In its entirety, “How to Vote” is the embodiment of taking ownership, to not allowing unfamiliarity or discouragement to get the better of us. The video is a confident booster and just what this generation of voters needs to celebrate the power, privilege, and impact voting carries.
“It can be really easy to feel powerless. Especially for younger folks who are inheriting the world, it's a lot and it's overwhelming,” says Panush. “Maybe they think their voice won't be heard, that one vote can't make a difference, but it can.”
Every day we encounter music, whether it’s the subtle soundtrack playing on that ad you just paused to view on your Instagram feed or the film trailer you’ve played a dozen times. The point is, music is present and often supporting the content in powerful ways — even if it’s only subtle instrumental music.
So now that we’ve accustomed ourselves to music’s influential powers we can take a closer look at the next step — how to use that music on a project.
Just like any kind of intellectual property, that piece of music needs the right kind of permissions/license agreement in order to be used properly. In part one of our music licensing series (check it out here if new to the licensing world), we went over some popular music licenses and how to jump the common hurdles we see associated with such licenses.
Buckle up. Our continuation on Music Licensing includes the details to watch out for and consider before purchasing that license.
In our previous post, we looked at the Small Business License agreements and the common places where this license is put into action. Where a project will live on the web is extremely important in terms of licensing terms — we’ll dive a bit deeper into why in the next section.
In the case of music appearing in advertisements, videos being used to generate a source of revenue (think of those 30 second ads you see appear on trending YouTube videos), this will not fall within the “organic content” category. So what does fall into the “organic content” category? We asked Marmoset’s Music Licensing Coordinator, Nathaniel Schmidt.
“Anything that is not organic web — which is something we define as anything posted to a website or social media page, YouTube or Vimeo, anything that is just going to kind of live there, it’s not going to be promoted, there are no ad dollars behind it, there is no paid downloads for it. That’s all organic web content.”
Don’t worry, if your version of content cannot be defined as “organic,” licensing music is still an option! Instead of purchasing a license for the song through Marmoset’s website, our Creative Music Licensing Team can assist with creating a custom quote/license for your needs.
Projects that most likely will require a custom license include:
anything that’s paid web
Think your project falls within this category? Get in touch with us here to begin the custom license conversation.
Can We Ask You a Question?
In the case of custom licensing, the project in question probably has a few specifications we’ll want to ensure are covered in the agreement. In true Marmoset fashion, we leave no stone unturned, in which case you can expect us to ask several specific questions regarding the project the custom music license will serve.
Looking to save some time? Providing us with specific information right off the bat will cut out down a custom licenses interactions. Here’s what we’ll want to know so you can stay ahead of the game.
Client: Who's this video for? About how many people do they employ?
Content: What's the video all about?
Lifespan: How long will this be live?
Project Title: Do you have a project title I can file this under?
Picture: Do you have picture /video to share?