Making a Difference, One Act of Kindness at a Time

Sometimes, a small act of kindness can change our lives in a big way -- an important message embraced by Canadian Tire in its recent brand campaign, “Wheels.” The memorable  sixty-second feature shows a young boy who takes a stand to make sure everyone is included in the neighborhood basketball game. Featuring Marmoset song, “Honey Jars” by Bryan John Appleby, this powerful story appeals to the humanity in all of us, reminding us that “when the best of us steps up, our nation stands a little taller.”

Posted on March 3, 2017 .