Engineering A Better World: Watch This Inspiring Commercial With One Compelling Message

Our collaboration with Kindred Agency on their new inspiring commercial for The Institution of Engineering and Technology (IET) communicated one clear message: providing more engineering opportunities for women in the UK.

Responding to a startling lack of women in the professional world of science and engineering (only 6%), the IET undertakes the large task of shattering this disparity.  Paired with dreamy shots, the track "Meadowlarks" gives a whimsical sense of discovery throughout the film, presenting a beautiful and hopeful message that not only addresses a problem, but also provides a vision of optimism for the future.