Iconic denim brand "Paper Denim & Cloth" relaunches...with a little help from Marmoset

Iconic denim brand Paper Denim & Cloth is officially relaunching, kicking things off with their Spring 2013 collection - releasing it exclusively via Instagram.  Check out their relaunch announcement vignette,  featuring original music by Marmoset and peep the new Spring line. Shout out to our friends at McCann Worldwide in NYC for bringing us in. See the Spring 2013 Collection event here on Instagram.

More info about the relaunch of Paper Denim & Cloth here at Creativity.

- Seth