Ford Motor Company and Jose Cuervo are teaming up in a sustainably-charged mission to produce eco-friendly auto parts out from agave plants . The duo partnered together to craft an announcement explaining their unlikely alliance and its environmental benefits, and we were stoked to help find the perfect soundtrack for their story.
The spot features the effervescent track, “Mexico,” by Marmoset artist, Tigers in the Sky, and follows the agave life cycle -- from when the plant is first farmed in Tequila, Mexico to being processed and distilled and then finally to when the used agave fibers are packed up and sent across the continent in a Ford pick-up truck, all the way to Dearborn, Michigan. Ford plans to use the durable agave plant to make bioplastic cup holders, fuse boxes and smaller auto parts. This initiative is part of a string of Ford’s consistent efforts to cultivate sustainable auto production processes. We’re excited to be a part of this forward-thinking “#FarmToCar” movement